CEGEDIM produktové protfólio Hotel Kaskády
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1 CEGEDIM produktové protfólio Hotel Kaskády
2 Cegedim predstavenie od roku ročná skúsenosť zamestnancov priame zastúpenie v 43 krajinách sveta poskytovaná podpora vo viac ako 80 krajinách Obrat v roku 2010: 927 miliónov Euro Viac ako 600 klientov celosvetovo medicínskych zástupcov používa Cegedim 900,0 CRM % market share vo farmaceutickom priemysle celosvetovo 800 Cegedim total Sales (million ) ,0 500, ,5 389, ,0 840,0 927,
3 Cegedim SK produktové portfólio CRM riešenie (18 klientov) Mobile Intelligence, TEAMS Databáza OneKey (22 klientov) Direct mailing market leader Marketingové prieskumy recall test Compliance riešenie Xtelligence analytický nástroj ďalšie produkty 3
4 Compliance riešenie Hotel Kaskády
5 Agenda Globálne trendy a ciele Compliance Súčasný stav na Slovensku AggregateSpend360 Záver otázky 6
6 GLOBÁLNY POHĽAD - NARIADENIA V RÁMCI EU 7
7 GLOBÁLNE TRENDY 8
8 Súčasné globálne trendy + EU Druh nariadenia/ smernice Povinnosť spoločnosti Pôsobnosť Sankcie a pokuty State Laws Promotional spend reporting U.S. Financial penalties Federal Law (PPACA 6002) Promotional spend reporting and public disclosure U.S. Financial penalties ABPI (UK Pharma Assoc.) Speaker, consultant, ad board fees reporting UK Self regulation France Law Fall 2011 Spend data reporting and public disclosure France Financial penalties CGR/Nefarma (Dutch Pharma. Association) Spend data reporting and public disclosure The Netherlands Self regulation Slovakia JPMA (Japan Pharma Assoc.) Australia (Medicines Australia Assoc.) Spend data reporting and disclosure Spend data reporting and public disclosure Slovakia Japan Financial penalties Self regulation Spend data reporting Australia Self regulation UK Bribery Act Foreign Corrupt Practices Act (FCPA) Adequate anti-bribery preventive measures Clean Books of records Anti-bribery measures Global Global Financial penalties / civil and criminal prosecution Financial penalties / civil and criminal prosecution 10
9 Legislativne podmienky SR Povinnosť farmaceutickej spoločnosti alebo distribútora: Od Zoznam účastníkov lekárskych podujatí Meno Priezvisko Domáca adresa Národné centrum zdravotníckych informácií (NCHI) 13
10 Legislatívne podmienky SR Povinnosť lekára resp. zdravotníckeho poskytovateľa: Od Informovať Ministerstvo zdravotníctva 1. Peňažný alebo nepeňažný príjem 2. Názov plátcu 3. Meno príjemcu 4. Adresa zdravotníckeho zariadenia 5. Účel pre prijatie odmeny Ministerstvo zdravotníctva (MOH) 14
11 Legislativne podmienky SR Povinnosť farmaceutickej spoločnosti, distribútora liečiv...: Od Informovať Ministerstvo zdravotníctva Marketingové náklady Marketingové a nepeňažné benefity poskytnuté (HCP) na pravidelnej báze Ministerstvo zdravotníctva (MOH) 15
12 AggregateSpend360 Architecture Interná apl. ERP (SAP) T&E Automatický prenos Transparentnosť Distribúcia CRM Cestovná agentúra Integrácia, validácia a spend data management Priebežný systém varovania Preddefinované reporty Na mieru reporty Analýza dát Informovanie a odsúhlasenie prijímateľom Spend data rozposlanie Klinické štúdie Vzdelávanie Manuálny zápis alebo load súboru Denne aktualizovaná databáza lekárov, lekární a zdrav.inštitúcií s priebežnou validáciou 19
13 Ďakujem za pozornosť
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