Intellectual Property Series: Cases of Beer Recent Intellectual Property and Litigation Developments in the Craft Beer and Distillery Industries
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2 Intellectual Property Series: Cases of Beer Recent Intellectual Property and Litigation Developments in the Craft Beer and Distillery Industries lommen.com MN / WI / NY
3 PANEL JEFF O BRIEN, ESQ. LOMMEN ABDO ADAM GISLASON, ESQ. LOMMEN ABDO CHRISTIE ROTHENBERG HEALEY LOMMEN ABDO DAN SCHWARZ LIFT BRIDGE CEO PRESIDENT, MINNESOTA CRAFT BREWERS GUILD
4 // FOR EXAMPLE //
5
6
7 Supercool TM SuperService SM PATENT PENDING
8 Trademark // Service Mark // Trade Name // Trade Dress Trademark TM Identifies goods of a company.
9 Trademark // Service Mark // Trade Name // Trade Dress Service Mark SM Identifies services of a company.
10 Trademark // Service Mark // Trade Name // Trade Dress Trade Name TM Identifies the name of a company.
11 Trademark // Service Mark // Trade Name // Trade Dress Trade Dress TM Consists of various elements use to promote a product or service, e.g., the packaging of the product. It must be inherently distinctive, unless it has acquired a secondary meaning.
12
13
14 // TRADEMARK RIGHTS // Common Law Registration Benefits Territorial Importance
15
16 CASES OF BEER WHERE TO PARTY PRIVATE USPTO USPTO USPTO U.S. DISTRICT COURTS AMICABLE RESOLUTION RESPONSE TO OFFICE ACTION OPPOSITION TO APPLICATION TRADEMARK TRIAL AND APPEAL BOARD EXCLUSIVE JURISDICTION
17 Lift Bridge // USPTO
18 Lift Bridge v. USPTO // FILING HISTORY //
19 Lift Bridge v. USPTO // LIKELIHOOD OF CONFUSION // TEST Whether the purchasing public will mistakenly assume Lift Bridge's Commander beer are sponsored by or associated with Commandante wine. Confusion must be more than just possible, it must be likely. FACTORS 13 factors under DuPont Two most important: (1) similarity of the marks and (2) similarity of the goods.
20 Lift Bridge v. USPTO // SIMILARITY OF THE GOODS // Beer Names Wine Names MAD HATTER (Reg. No ) MAD HATTER (Reg. No ) FULL CIRCLE (Reg. No ) FULL CIRCLE (Reg. No ) LIGHTHOUSE ALE (Reg. No ) LIGHT HOUSE (Reg. No TWISTED X (Reg. No ) TWISTED RED (App. No ) BLIND FAITH (Reg. No ) BLIND FAITH (Reg. No ) BLUE MOON (Reg. No ) BLUE MOON (Reg. No FULL MOON (Reg. No ) FULL MOON (Reg. No ) GB (Reg. No ) GB (Reg. No ) HARVEST MOON (Reg. No ) HARVEST MOON (Reg. No )
21 Lift Bridge v. USPTO // SIMILARITY OF THE GOODS // Beer Names Wine Names OBERON (Reg. No ) OBERON (Reg. No ) DEVIL S BACKBONE DEVIL S BACKBONE WINE (Reg. No ) (Reg. No ) HOURGLASS ALE (Reg. No ) HOURGLASS (Reg. No ) RED CAR ALES (Reg. No ) RED CAR (Reg. No ) BLACKEYE ALE (Reg. No ) BLACKEYE ZIN (Reg. No ) CORONA (Reg. No ) CORONAS (Reg. No ) ALAMO (Reg. No ) ALAMOS (Reg. No ) FREAK OUT! (Reg. No ) FREAK OUT (Reg. No )
22 Lift Bridge v. USPTO // SIMILARITY OF THE MARKS //
23 CASES OF BEER COMMON CLAIMS TRADEMARK INFRINGEMENT 15 U.S.C 1114 FALSE DESIGNATIONS OF ORIGIN FEDERAL DILUTION OF TRADEMARK COMMON LAW TRADEMARK INFRINGEMENT UNFAIR COMPETITION DECEPTIVE TRADE PRACTICES UNJUST ENRICHMENT 15 U.S.C 1125(a) 15 U.S.C 1125(c) STATE LAW STATE LAW STATE LAW
24 Lift Bridge v. Lucette Brewing
25 Long Trail v. Bent Paddle
26 MPAA v. 612 Brew
27 Lagunitas v. Sierra Nevada
28 Magic Hat v. West Sixth
29 Bells v. Innovation
30 Slow Ride
31 Thirsty Dog v. Sleepy Dog
32 Red Bull v. Old Ox
33
34
35 JEFF O BRIEN, ESQ. LOMMEN ABDO jobrien@lommen.com (direct) ADAM GISLASON, ESQ. agislason@lommen.com LOMMEN ABDO CHRISTIE ROTHENBERG HEALEY christie@lommen.com LOMMEN ABDO DAN SCHWARZ LIFT BRIDGE CEO PRESIDENT, MINNESOTA CRAFT BREWERS GUILD dan@liftbridgebewing.com BEER x55 lommen.com MN / WI / NY
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