HEMMAI CRE A T E, PUB LIS H, MON ETIZE, G AIN

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1 HEMMAI CRE A T E, PUB LIS H, MON ETIZE, G AIN

2 C H E M M A I What is Chemmai? Chemmai is the World's First Decentralized Creators Infrastructure in Infotainment Domain!! It is an infotainment application engine which will help people in expressing their ideas through data ( any content ), then get their ideas monetized accordingly thereby leading to their success!! The works that can be displayed on Chemmai can be any data or content; be it songs, videos, short films, memes, blogs, whatever content related to entertainment, information, updates, advertisement, safety alert and more. The data focuses for a community of people who really want to contribute to the society and make this world a better place. It engages the media sector in the world of local users to celebs by giving them the opportunity to significantly increase their market value or their own community and get monetized.

3 Why Chemmai? Chemmai is an AI powered super content engine building on blockchain which fulfils the need of everyone including creators, advertisers, publishers and all platform users. Chemmai has an easy to access feature as it is an online platform and an all-under-one-roof feature which makes it convenient for the users to get what they want. It is an all-in-one blockchain platform that tends to fulfil the required modules of accessing, publishing, advertising and monetizing the content including your passion in a decentralized manner. One of the plus points of Chemmai is being decentralized. Decentralization makes sure that no single person, entity or organization is able to misuse the funds provided for social welfare and the revolutionizing of the industry. Chemmai does not recognize content based on the number of likes, comments and shares of the content providers as they

4 Motivation Problem: The main problem faced by Creators and Users can be stated as follows: That simply means that users don't get authentic information in different situations and are supposed to cross check its authenticity by visiting different platforms. Also, users don't get transparency and a fair chance in monetization algorithm from any content monetization companies. Other problems include: Untransparent Monetization Model. There's no exclusive platform for street creators or amatuer creators; they are ignored even when they have the right potential and skills. There's no common platform for an Infotainment Domain. Poor Content Search Indexing based on optimization & manipulation. Absence of a platform for community groups to run their radio, tv, news channel and other media-related business comprising of information & entertainment. There's no decentralized entity existing on this concept, especially end-to-end smart contract based execution and community execution..

5 Solution: Chemmai proposes a solution to resolve the gaps in the content industry especially into Infotainment sector. By curing the pain areas we identified, we can build a closed content engine with creators media platform (Super content Engine or Super Content Media) Existing search engines like Google use third parties for the search results which usually can be manipulated through SEO whereas Chemmai content engine will totally be blockchain based which has advantages such as qualitative output, no manipulation, better performance and no management fees from third parties. Content monetization platforms are tricky. Finding the best one for your digital publication can be a challenge if you don t know what you need. Even if you do have a strong vision of what your requirements are, implemen- These problems are removed by Chemmai. The amount of freelancers is constantly increasing. Chemmai will create an ecosystem to utilize the skills of this growing number of freelancers and thus increase opportunity for freelancers. Everyone can earn through Chemmai if they publish something interesting and useful to share with other users. Content is scattered over the entire internet bringing entertainment, information, news, articles, updates etc. but all on a single platform will make accessing it easier. Nowadays, most of the content platforms lag infotainment sector, a combination of both information and entertainment section. But Chemmai has Infotainment sector as its Alpha release!! Creators can post any content, be it songs, videos, memes, just any content!!

6 As the online entertainment industry is huge, this reduces the volatility associated with any cryptocurrency and makes COIN a safe investment for the users. Creative advertisement helps the advertisers to outreach a wide audience as compared to the current means of advertising. The value of advertising next to such content depends on the quality of the readership and the environment in which the content resides. Chemmai provides that kind of environment, thereby implying to its success!! Working on a performance basis allows the user and the advertiser to analyze the content performance, allowing both the ability to test new ways of appealing to the publisher's audience, and ultimately, improve both parties goals. Chemmai intentionally utilizes these features helping in the perspective of users and investors Even the best content will drive away audiences if it s presented poorly. But that s not a problem in Chemmai, content creators play a very crucial role in the field of Content Creation and Content Management.

7 C H E M M A I Scope in: Infotainment Content Delivered Chemmai makes use of Infotainment in order to gain an important place in the day today lives of the users. Infotainment provides stories for its consumers. The most important and defining features of Infotainment are Personalization and Emotionalism. It also attracts public interest about various important subjects. When Infotainment is added to the content engine system, various advantages can be utilized by the users of Chemmai. Information Infotainment Attract Consumer s interest Entertainment

8 Creator s Industry Chemmai Box helps in a great way for the creator s industry!! Chemmai Box is Chemmai's frontend User Interface to access the content under suitable category. To list into Chemmai Box, there's a set of terms and conditions. Chemmai box will be a box which will contain only quality content approved by the community members. For example, whatever a user posts will be displayed in their respected timeline(s). If a user wishes that their content should appear in the Chemmai box, first it will be published in one's respective timeline and then it will be sent to random moderators (generally our platform users) who will evaluate the content. This feature might be a big advantage for Chemmai, helping it to revolutionize the complete era of content management. Chemmai Box would help the people understand the vision of Chemmai, thereby making them think out-of-box and creating their own contents. Creators range can vary from being singers, music composers, directors, blog creators, whoever wishing to create whatever content!! They are able to create their own contents and then earn some amount of income, if their content is monetized.

9 Revenue Model Chemmai proposes a solution to resolve the gaps in the content industry especially into Infotainment sector. By curing the pain areas we identified, we can build a closed content engine with creators media platform (Super content Engine or Super Content Media). Chemmai Business Model helps to resolve most of the problems faced by creators worldwide. One of the sections in the Business Model is the Revenue Model. Revenue Model includes: Shared Ad Revenue For displaying ads for content, publishers receive shared ad revenue recognized by Chemmai in connection with the service. There is a platform fee of 15% commission for all ads placed in Chemmai. Priority Review All the contents submitted by creators will be reviewed by the community managers (content reviewers and proofreaders) of Chemmai platform. A situation might occur wherein some content would be needed to be released with a higher priority due to various parameters; this can be considered in the Priority Review category.

10 3 Paid Content Sharing Media companies might want to release their movies in the Chemmai platform along with releasing them in theatres. For this, users wishing to see those particular movies may be charged for watching it in our platform. In that case, the ticket charge commission would be taken. 4 Unreviewed Content Revenue Sharing Sometimes there might come a situation wherein some content may not be approved by the community managers. During these situations, individuals or celebrities can earn from their unapproved content with the help of their friends or followers network or connections, through ad revenues which would be shared. 5 Buy/Sell Revenue Sharing Sometimes, the creators may want to sell their content or buy others content. Here, platform fee is applicable for promotions, infrastructure and quality maintenance of the respective contents.

11 Chemmai COIN The digital currency of Chemmai is referred to as COIN(s). COIN is a form of currency based on the ATP2.0 Token Standard which will be used in the given crowd sale, on top of Achain Blockchain s Smart Contract to eliminate counterparty risk and allow fast secure payments to participants. We plan to open crypto bank where people can start saving their crypto portfolios where COIN holders will receive interest in the form of rewards. Chemmai prefers crypto bank to implement various commercial utilities in the near future and also crypto is more helpful for refining globalization. COIN Token is the fundamental unit of account on the Chemmai blockchain. COIN Token is a liquid currency, and therefore can be bought or sold on exchanges, as well as transferred to other users as a form of payment.

12 COIN Value and Appreciation 1 Alpha product is already LIVE in the market 2 Projected Operatinally Profitable between Q2 or Q3 after he ICO. 3 Every Quarter 10% of our profits would be used to buy back Chemmai COINs; until 50% of all the Chemmai COINs [500MM] are about back

13 Roadmap ICO Planning and Bots Integration Advertising and Marketing of Chemmai Token Developing Powered Staking Platform and Internal Exchange Android, Website, iphone: Integrating Credibility System, Video Uploading & Sharing Platform New Exchanges: 3 and New Partnerships: 9 Planning of Pre-Sale and ICO Building Chemmai Box Filter Advanced security set up for website Create Eco-friendly payment Gateway for E-commerce websites. Find a site registration. Advertisers Panel & Monetization Algorithm Awareness to public for uses of coin Launching events for public. Android, Website, iphone: Advertisers Panel New Exchanges: 2, New Partnerships: 9 Global Market Expansion & Adaption Q3,2018 Q1, 2019 Q3, 2019 Q Q4, 2018 Q2, 2019 Q4, 2019 Alpha Product Development Discovery of Project Idea. Team Building and Alpha Product Develop ment Launched alpha-1 Android Version for music and news content Feedback collection from 200+ users Android: Alerts under Infotainment & Crypto wallet under Savings Section Website: Music, Newspapers & Alerts under Infotainment White Paper Created and Website Created Website: Crypto Wallet, My Profile & Timeline with Boxes ICO Launch and Products Beta Version Release Chemmai Bank and Credibility Score Architecture Get listed on High Level exchanges Android, Website, iphone: Integrating Boxes & Content Displaying Platforms, Monetiza tion Algorithm New Exchanges: 2, New Partnerships: 9 Safety Alert Project Breakthrough Token sale

14 C H E M M A I Team Karthikeyan Karuppasamy Founder, CEO & Techie Sharmila Sureshkumar Balaji Chartered Accountant CFOO Rajesh Thilagar Anandababu Creator & Youtuber CTO Kiruba Maragatham Technical Architect Anudeep Blockchain Expert Samundeeswari Member of Technical Staff Kasaragadda Teja Creator & Youtuber Manchula UI/UX & Research Architect Ponrajan Product Analyst

15 Tokenomics The Chemmai token sold during the token launch is known as COIN. This is the only time that these tokens can be created, and therefore the total supply of COIN is fixed. To achieve all the goals stated in the roadmap with regard to the development of the COIN, the team launches a crowd funding campaign based on the Token Sale model. The total tokens supply for sale: 500,000,000; Five Hundred Million Tokens. Coin Name: Chemmai Coin Abbreviation: COIN Total Coins: 1 Billion coins COIN Value: 0.07 USD Soft Cap: 2,000,000 USD Hard Cap: 9,000,000 USD Payment/Investments Accepted in : Bitcoin, Ethereum, ACT Starting Jan , daily price increment would be $. Money from the investors will be used in the development of the project and therefore will be continuous throughout the ICO.

16 Pricing Private Sale: USD (30% bonus) - Jan 1 to Jan 15 Pre-Sale: USD (25% bonus) - Jan 16 to Jan 30 Public Sale Round 1: USD (10% bonus) - Feb 1 to Feb 9 Public Sale Round 2: USD (5% bonus) - Feb 10 to Feb 18 Public Sale Round 3: 0.05 USD (0% bonus) - Feb 19 to Feb 27 Starting Jan , daily price increment would be $. Investments are accepted in BTC, ETH & ACT. Distribution planned immediately after the confirmation of every deposit in Investors Dashboard. Listing planned for March 1, 2019.

17 In simple, Chemmai is an infotainment application engine which will help people (especially creators) in expressing their ideas through data (any content) and then get their ideas monetized accordingly with the help of transparent monetization algorithm and 2 unique consensus mechanisms!! SO JOIN THE CLUB OF CREATOR'S CHEMMAI INFOTAINMENT APPLICATION ENGINE!!! C H E M M A I

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