The ExecutiveInsite Report

Transcription

1 The ExecutiveInsite Report Prepared for: St Elizabeths Episcopal Church - Knoxville Study area: 3 mile radius Sugarwood Dr Knoxville TN Base State: TENNESSEE Current Year Estimate: Year Projection: 2023 Date: 2/1/2019 Semi-Annual Projection: Fall This ExecutiveInsite Report has been prepared for St Elizabeths Episcopal Church - Knoxville. Its purpose is to tell the demographic story of the defined geographic study area. ExecutiveInsite integrates narrative analysis with data tables and graphs. Playing on the report name, it includes 12 Insites into the study area s story. It includes both demographic and beliefs and practices data. ExecutiveInsite is intended to give an overview analysis of the defined geographic study area. A defined study area can be a region, a zip code, a county or some custom defined geographic area such as a radius or a user defined polygon. The area of study is displayed in the map below. THE STUDY AREA THE 12 INSITES More Information INSITE PAGE Please refer to the last page of the report for additional notes and Insite #1: Population, Household Trends 2 interpretation aides in reading the report. Insite #2: Racial/Ethnic Trends 3 Not all of the demographic variables available in the MI System are found in Insite #3: Age Trends 4 this report. The FullInsite Report will give a more comprehensive view of an Insite #4: School Aged Children Trends 6 area's demographics. Insite #5: Household Income Trends 7 Also, the Impressions Report adds additional social, behavioral views and the Insite #6: Households and Children Trends 9 Quad Report provides a detailed view of religious preferences, practices and Insite #7: Marital Status Trends 10 beliefs. Insite #8: Adult Educational Attainment 11 Insite #9: Employment and Occupations 12 Insite #10: Mosaic Household Types 13 Insite #11: Generations 14 Insite #12: Religious Program Or Ministry Preferences 15 Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 1

2 INSITE #1: POPULATION AND HOUSEHOLD TRENDS Population: The estimated 2018 population within the study area is 32,750. The 2023 projection would see the area grow by 2,576 to a total population of 35,326. The population within the study area is growing somewhat faster than the statewide growth rate. While the study area is projected to grow by 7.9% in the next five years, the state is projected to grow by 4.3%. The study area s estimated average change rate is 1.6%. Households: The households within the community are growing but not as fast as the population, thus the average population per household in 2010 was 2.71 but by 2023 it is projected to be Compare this to the statewide average which for the current year is estimated at 2.54 persons per household. Population Per Household Population per Household: The relationship between population and households provides a hint about how the community is changing. When population grows faster than households, it suggests an increase in the persons per household. This can only happen when more persons are added either by birth or other process such as young adults in multiple roommate households or young adults returning to live with parents. In some communities this can occur when multiple families live in the same dwelling unit. Family Households: Family households provide an additional hint about the changing dynamics of a community. If family household growth follows population growth, then it would be reasonable to assume that the increasing population per household comes from additional children. This is the case within the the study area. Family households are growing as fast as the population suggesting that the increasing population per household is from additional children. Population/Households & Family Trends Population 22,999 28,983 32,750 35,326 37,571 Population Change 5,984 3,767 2,576 2,245 Percent Change % 6.4% Households 8,291 10,688 12,031 12,960 13,778 Households Change 2,397 1, Percent Change 28.9% 12.6% 7.7% 6.3% Population / Households Population / Households Change Percent Change -2.2% 0.4% 0.1% 0. Families 6,645 8,408 9,622 10,395 Families Change 1,763 1, Percent Change 26.5% 14.4% 8. Population, Household & Family Trends 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5, % % % Average Annual Percentage Change Between Reported Years % 1.57% 1.27% Population Households Families* NOTE: Family Household data is not projected out 10 years. Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 2

3 INSITE #2: RACIAL-ETHNIC TRENDS The US population s racial-ethnic diversity is continually adding new and rich cultural mixes. This data considers the five groups for which trending information is available. Please note that several groups are aggregated into a single category due to their smaller size. Those persons who indicated Hispanic or Latino ethnicity along with a racial category have been separated into a Hispanic or Latino category. The Population: Racial/Ethnic Trends table provides the actual numbers and percentage of the total population for each of the five racial/ethnic categories. Pay special attention to the final column on the right. This will quickly indicate the direction of change from the last census to the current five year projection. 35,000 30,000 25,000 20,000 15,000 10,000 Racial-Ethnic Population Trends Racial/Ethnicity as Percentage of Pop: % 2% 2% 5% 5, Asian (NH) Black/Af Am (NH) White (NH) Hisp/Latino P Is/Am In/Oth (NH) 89% Asian (NH) White (NH) P Is/Am In/Oth (NH) Black/Af Am (NH) Hisp/Latino The Racial Ethnic Trends graph displays history and projected change by each racial/ethnic group. This chart shows the percentage of each group for the current year estimate. The percentage of the population Asian (Non-Hisp) is projected to remain about the same over the next five years. Black/African American (Non-Hisp) is projected to remain about the same over the next five years. White (Non-Hisp) is projected to remain about the same over the next five years. Hispanic or Latino is projected to remain about the same over the next five years % 2023 % 2010 to 2023 %pt Change Race and Ethnicity Asian (NH) 1,394 1,584 1, % 4.84% 4.87% 0.06% Black/Afr Amer (NH) % 1.84% 1.83% -0.2 White (NH) 25,757 29,076 31, % 88.78% 88.56% -0.31% Hispanic/Latino , % 2.99% % P Is/Am In/Oth (NH) % 1.55% 1.54% -0.07% Totals: 28,984 32,750 35,326 Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 3

4 INSITE #3: AGE TRENDS A community s age structure and how it is changing is an important part of its story. Overall, the American Population has been aging as the Baby Boomers progress through each phase of life. This has been abetted by episodes of declining live births. However, this picture may particularize differently from community to community. There are communities in the US where the average age is lower than some others. In other cases, there is a clear shift toward senior years as the Boomers enter their retirement years. The Age Trend Insite explores two variables: Average age and Phase of Life. Average Age Trends provides five important snapshots of a community from five data points; the 2000 census, the last census, the current year estimate, the five-year projection and the ten year forecast. These five numbers will indicate the aging direction of a community. The Phase of Life Trends breaks the population into seven life phases that the population passes through in its life time. AGE Average Age Trends Average Age: Study Area Percent Change 5.3% 6.8% 2.6% 0.7% Average Age: TN Percent Change 2.7% % Comparative Index Median Age: Study Area Study Area Average Age Trend Ave. Age Comparison: Study Area to State Study area TN Summary of Average Age Findings: The Average Age Trend chart shows both history and projection of the change in average age in the study area. The average age of the study area has been rising for several years. It is projected to rise over the next five years. A comparison to the average age of the state helps to contextualize the significance of the average age of the study area and its history and projection. In the graph above, the study area and state are laid out side by side. The state's average age is estimated to be lower than the study area. Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 4

5 INSITE #3: AGE TRENDS (continued) The Phase of Life analysis provides insight into the age distribution of a population across the different stages of life experience. It can reveal a community in transition. PHASE OF LIFE Pay special attention to the color codes of the Change column (far right below). It will immediately indicate which phases are increasing or decreasing as a percentage of the population. Phase of Life % 2023% 2028% Estimated 10 Year %pt Change Before Formal Schooling Ages 0 to 4 1,532 1,409 1,667 2, % 4.3% 4.7% 5.8% 1.5% Required Formal Schooling Ages 5 to 17 5,911 4,940 4,335 4, % 15.1% 12.3% 11.7% -3.4% College/Career Starts Ages 18 to 24 1,508 3,805 3,904 3, % 11.6% 11.1% 8.7% -2.9% Singles & Young Families Ages 25 to 34 2,233 2,883 4,837 6, % 8.8% 13.7% % Families & Empty Nesters Ages 35 to 54 9,165 7,755 6,660 6, % 23.7% 18.9% 17.8% -5.9% Enrichment Years Sing/Couples Ages 55 to 64 4,446 5,508 5,778 5, % 16.8% 16.4% 14.2% -2.6% Retirement Opportunities Age 65 and over 4,188 6,451 8,145 9, % 19.7% 23.1% 25.9% 6.2% % -3.4% -2.9% Phase of Life Changes 7.2% -2.6% 6.2% % to 4 5 to to to to to & over Summary of Phase of Life Findings: Phase of Life changes reflect the age profile of a community. On average, it takes 2.1 children per woman to replace both mother and father. If the percentage of the population under 20 is declining as a percentage of the total it is likely that the community will see an increase in the more senior aged population possibly due to a decline in birth rates. In this study area children 17 years of age and younger are declining as a percentage of the total population. Considering the other end of the phases of life, adults 55 years of age and older are increasing as a percentage of the total population. In summary it may be that the community is aging as children are raised and leave but parents remain. Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 5

6 INSITE #4: SCHOOL AGED CHILDREN TRENDS Children are the future! Understanding their specific population dynamics is critical for all planners of social and/or educational services. The School Aged Children variable is a subset of the Required Formal Schooling segment in the Phase of Life profile. It allows one to zoom in more closely on the children who are of formal schooling age. The school aged population includes all school aged children including those enrolled in public and private schools, those home schooled and children in institutions. The School Aged Children variable provides a snapshot of three levels of the population that comprise school age children. The three levels roughly correspond to the following. Elementary grades Intermediate/Middle School grades High School grades School Aged Children % 2023% Estimated 5 Year %pt Change Early Elementary Ages 5 to 9 2,082 1,560 1, % 31.6% 35.3% 3.8% Late Elementary-Middle School Ages 10 to 14 2,436 1,943 1, % 39.3% 37.6% -1.7% High School Ages 15 to 17 1,392 1,437 1, % 29.1% % 45% 4 35% 3 25% 2 15% 1 5% 32% School Aged Children Trends: By Levels 35% Early Elem 39% 38% Late Elem/Mid % 27% High School Comparative Index: Study Area to State by Level -83 Early Elem 103 Late Elem/Mid 2018 to 2023 Change 122 High School Summary of School Aged Children Findings: Early Elementary children ages 5 to 9 are projected to increase as a percentage of children between 5 and 17 by 3.8%. Late Elementary to Middle School aged children ages 10 to 14 are declining as a percentage of children between 5 and 17 by -1.7%. High School aged children 15 to 17 are declining as a percentage of children between 5 and 17 by -2.1%. Overall, children are aging through, but there is some evidence of a resurgence of children in the younger years. Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 6

7 INSITE #5: HOUSEHOLD AND FAMILY INCOME TRENDS Average Household Income and Per Capita Income indicate the level of financial resources within a community. Average Household income reflects the average income for each household, whether family or nonfamily. In this study area, the estimated current year average household income is $123,530. The average household income is projected to grow by 9.2% to $134,871. AVERAGE HOUSEHOLD INCOME AND PER CAPITA INCOME Per Capita Income is a measure of the average income of all persons within a household. For family households, this would include all children. It does not mean that each person actually contributes to the average income from work. It is calculated by dividing the aggregate household income by the population. The estimated per capita income for the current year is $45,380. The Per Capita Income is projected to grow by 9. to $49,480. Average Household Income Trend Per Capita Income Trend $112,019 $123,530 $134,871 $41,309 $45,380 $49, Income Trends % 2023% Estimated 5 Year %pt Change Households Less than $10, % 2.2% 1.8% -0.3% $10,000 to $14, % 2.2% 1.9% -0.2% $15,000 to $24, % 6.4% 5.4% -1. $25,000 to $34, % 4.7% 4.6% -0.1% $35,000 to $49, % 5.8% 5.1% -0.7% $50,000 to $74,999 1,495 1,809 1, % -1.2% $75,000 to $99,999 1,639 1,602 1, % 13.3% 12.9% -0.4% $100,000 to $149,999 2,487 2,797 2, % 23.3% 22.7% -0.5% $150,000 to $199,999 1,205 2,333 1, % 19.4% 14.3% -5.1% $200,000 or more 1, , % 7.8% 17.4% 9.5% Totals 10,688 12,030 12,959 Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 7

8 INSITE #5: HOUSEHOLD AND FAMILY INCOME TRENDS (continued) Family income is a sub-set of household income. It excludes non-family households. Family households include two or more persons who are related and living in the same dwelling unit. Children are more likely to live in family households. Non-family households are households in which two or more persons live in the same dwelling unit but are unrelated. FAMILY INCOME The number of families with annual incomes above $100,000 is projected to decline over the next five years. For the current year, it is estimated that 58.1% of all family incomes exceed $100,000 per year. In five years that number is projected to be 57.8%. Income Trends % 2023% Estimated 5 Year %pt Change Families Less than $10, % 1.3% -0.05% $10,000 to $14, % 1.4% -0.04% $15,000 to $24, % 2.6% -0.07% $25,000 to $34, % 3.9% 0.45% $35,000 to $49, % 5.1% -0.1 $50,000 to $74,999 1,345 1, % $75,000 to $99,999 1,330 1, % 13.9% 0.04% $100,000 to $149,999 2,485 2, % 25.8% 0.0 $150,000-$199,999 2,247 2, % 23.4% 0.01% $200,000 or more % 8.7% -0.23% Totals 9,623 10,393 Median income by race and ethnicity is a subset of household income. Median income is that point where there are as many households with incomes greater than the median as there are households with incomes less than the median. MEDIAN INCOME BY RACE AND ETHNICITY $150,000 $100,000 Median Household Income by Race and Ethnicity Median Income by Race and Ethnicity 2018 Asian Household Income $129,075 Black/ African American Household Income $124,999 Hispanic/Latino Household Income $102,393 White/Anglo Household Income $98,822 P Is, Am Indian Other Household Income $137,499 Average $118,558 $50,000 $0 Asian Household Income Black/ African American Household Hispanic/Latino Household Income White/Anglo Household Income P Is, Am Indian Other Household Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 8

9 INSITE #6: HOUSEHOLDS AND CHILDREN TRENDS Diversity of child rearing environments is increasing along with the many other types of growing diversity in the US. To understand this, we begin with the types of households that exist in a community. There are family households with children under 18 family households without children under 18 The concern of this analysis is family households with children under 18. Of the types of family households with children there are Married couple families Single parent families (father or mother) These two are reported for the study area in the table below. Households % 2023% Estimated 5 Year %pt Change Households with Children under 18 Married Couple 3,339 3,655 3, % 89.3% 89.3% 0. Single Parent % 10.7% 10.7% 0. Of the households with children under 18, married couple households are increasing as a percentage while single parent households are decreasing. The graph to the right illustrates this. Bars above the point indicate a family type that is increasing while bars below is decreasing. This provides "insite" into how family households and structures with children are changing in the study area. A comparison to the state reveals to what extent this community is similar or dissimilar to the state as a whole. The study area's married couple households with children are dissimilar to the state's profile. The percentage of single parent households with children is less than the state Households with Children: Projected 0. Change Married Couple Families -0. Single Parent Families Households with Children Under 18 Compared to State Family: Married-couple Family: Single Parent 2018% TN 2018% of Total Percentage of Households with Children by Type 10.7% Married Couple 89.3% Single Parent Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 9

10 INSITE #7: MARITAL STATUS TRENDS MARITAL STATUS BY TYPE Population by Marital Status considers the number and percentage of persons 15 years of age and greater by their current marital status. Trend information as well as a comparison to the study area s state marital status types provide two different views of this social reality. Marital types reported include.. Never Married (Singles) Currently Married Divorced Separated Widowed % 2023% 2010 to 2023 %pt Change Population by Marital Status: Age 15+ Never Married 4,422 5,460 5, % 19.3% 18.5% -0.3% Married 15,646 19,141 21, % 67.5% 68.4% 1.7% Divorced 1,847 2,114 2, % 7.5% 7.3% -0.6% Separated % 0.5% 0.5% -0.7% Widowed 1,242 1,490 1, % 5.3% 5.3% 0. In this community, the current year estimate of marital status reveals a community of adults more likely to be married than the state average for adults. The percentage single never married is lower than the state average for adults 15 years and older. Divorce is less prevalent than the state wide average Marital Status: Comparison to the State Never Married Married Divorced Separated Widowed Women 15 years and older are more likely to be divorced than men. Women 15 years and older are more likely to be widowed than men Single Female and Male Comparison by Type (CY) Divorced Never Married Widowed Female Male Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 10

11 INSITE #8: ADULT EDUCATIONAL ATTAINMENT The level of educational attainment of a community s adult population is an important indicator of its opportunities and challenges. This analysis will look at the Adult Educational Attainment from three perspectives. First, it looks to see if the level of educational attainment for adults is rising or not. Second, it compares the level of attainment to that of the state of TENNESSEE. (If this is a state report, the comparison will be to itself.) Finally, the table provides the percentages from EDUCATIONAL LEVEL ATTAINMENT CHANGE The educational attainment level of adults has been rising over the past few years. It is projected to rise over the next five years by 0.4%. 0.5% 0.4% 0.3% 0.2% 0.1% 0. Projected Change in Adult Educational Attainment HS or Less Assoc Degree or Greater EDUCATIONAL LEVEL COMPARED TO THE STATE Comparison of Study Area to State 32.7% 33.7% % % 24.7% 0.9% 5.3% 2.5% 8.6% % 9.3% Less than 9th Grade Some HS HS Dipl or GED Some College Associate Degree Bachelor's Degree Grad/Profess Deg 2018% TN 2018% TN 2018% 2018 Study Area-State Comp Index Population by Educational Attainment: 25+ Less than 9th Grade 1.2% 0.9% 0.9% 5.3% 17 Some HS 2.5% 2.5% 2.5% 8.6% 30 HS Dipl or GED % 32.7% 43 Some College 18.3% 17.1% 16.9% Associate Degree 6.3% % 6.8% 103 Bachelor's Degree 35.3% 33.7% 33.6% 16.2% 208 Grad/Profess Deg 20.4% 24.7% 25.3% 9.3% 267 The overall educational attainment of the adults in this community is greater than the state. Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 11

12 INSITE #9: POPULATION BY EMPLOYMENT Like educational attainment, an analysis of a community by its employment types and categories provides an important insite into its socio-economics. This analysis looks at two factors. First is a report of the employed population 16 and over by the traditional blue collar and white collar occupations and compares these to the state. Second, it looks at the community by the seven standard census bureau occupations and compares them to the state. EMPLOYED POPULATION: BLUE COLLAR OR WHITE COLLAR On the chart to the left, the study area is compared to the state of TENNESSEE. This study area is well above the state average for White Collar workers. It is well below the state average for Blue Collar workers. Comparison of Blue and White Collar Employment Percentage White to Blue Collar % 39.2% Blue Collar 81.9% 60.8% White Collar 81.9% 18.1% 2018% TN 2018% Blue Collar White Collar EMPLOYED CIVILIAN POPULATION BY OCCUPATION 2018 TN 2018 Comp. Index Interpretation Employed Civilian Pop 16+ by Occupation Bldg Maintenance & Cleaning % 54 Well below the state average. Construction 3.4% 8.4% 40 Well below the state average. Farming, Fishing, & Forestry % 0 Well below the state average. Food Preparation Serving 3.2% 5.7% 56 Well below the state average. Healthcare Support 0.8% 2.1% 39 Well below the state average. Managerial Executive 21.4% 13.2% 163 Well above the state average. Office Admin 9.3% 13.7% 68 Well below the state average. Personal Care 3.1% 3.3% 94 At about the state average. Production Transportation 5.1% 15.6% 33 Well below the state average. Prof Specialty 36.1% 20.9% 172 Well above the state average. Protective 1.4% 2.1% 65 Well below the state average. Sales 14.3% Well above the state average. Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 12

13 INSITE #10: MOSAIC Segments Mosaic is a geo-demographic segmentation system developed by and for marketers. Instead of looking at individual demographic variables, a segmentation system clusters households into groups with multiple common characteristics. Demographic variables that generally cluster together would include income, educational levels, presence of children and occupations among others. This database is developed by Experian. Some find the information helpful because it presents a multi-dimensional view of a community. In the report below, the top 15 Mosaic Segments of the study area are provided. (If less than 15, rows will be blank.) NOTE: For a full description please see the DI Demographic Segment Guide (Mosaic) under the Help menu on the Documents gallery. Mosaic Segments C13 Booming with Confidence - Silver Sophisticates % State % Comp Index Relative to the TN State Ave. 2, % 1.3% 1337 Well above the state average C11 Booming with Confidence - Aging of Aquarius 1, % 2.9% 466 Well above the state average A01 Power Elite - American Royalty 1, % 1.4% 895 Well above the state average F22 Promising Families - Fast Track Couples % 3.4% 218 Well above the state average A03 Power Elite - Kids and Cabernet % 0.6% 1137 Well above the state average A02 Power Elite - Platinum Prosperity % 1.3% 541 Well above the state average Q62 Golden Year Guardians - Reaping Rewards % 1.4% 394 Well above the state average B07 Flourishing Families - Generational Soup % Well above the state average J34 Autumn Years - Aging in Place % Somewhat above the state average A04 Power Elite - Picture Perfect Families % 0.6% 589 Well above the state average A05 Power Elite - Couples with Clout % 0.5% 496 Well above the state average H27 Middle-class Melting Pot - Birkenstocks and Beemers % 0.4% 558 Well above the state average B08 Flourishing Families - Babies and Bliss % 215 Well above the state average K37 Significant Singles - Wired for Success % 0.7% 233 Well above the state average E20 Thriving Boomers - No Place Like Home % 1.9% 80 Somewhat below the state average Learn about your Mosaic Households To access Mosaic Portrait data click on: Mosaic USA E-Handbook by Experian (To open in a new Tab hold Control key when you click on the link) Handbook includes Mosaic Overview and two graphic pages for each of the 19 Groups and 71 Segments. How to Read and Understand a Mosaic Portrait - Video Understanding Mosaic Portraits for Mission Planning - Video Faith based clients: To access the Mosaic application guide click on: Mission Impact Mosaic Application Guide by Bandy (To open in a new Tab hold Control key when you click on the link) Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 13

14 INSITE #11: GENERATIONS A powerful way to envision demographics is by following a generation through its phases of life. This is because there are, in a general sense, common life experiences at each phase of life. But even more interesting is to understand a generational cohort group that has a unique sense of belonging to others born and coming of age together. More than mere age bracketing, a generation develops a sense of identity as a group based upon their coming of age experiences how they were parented and major world defining events, such as 9/11. Using the Strauss and Howe model of generations one is able to see a more three-dimensional view of a generational group, bringing mere age demographics to life. According to the Strauss and Howe model, members of a generation share three qualities. * An age location in history Some common beliefs and behaviors, including basic attitudes about risk taking, culture and values, civic engagement, and family life A common perceived membership in a generation, e.g., Boomers, Gen X, Millennials etc. (* Name S & H Type Initial Final Birth Homeland (Z) Artist , % 4, % 6, % 8, % Millennial (Y) Hero , % 9, , % 10, % Gen X (13th) Nomad , % 8, % 9, % 9, % Boom Prophet , % 7, % 7, % 6, % Silent Artist , % 2, % 2, , % GI Hero % % % % Totals: 28, , , , For more information on Generational types, click here 3 25% 2 15% 1 5% Strauss and Howe Generations: Projected Percentages Homeland (Z) Millennial (Y) Gen X (13th) Boom Silent GI Generations Current Year Percentage 0.9% 8.6% 12.5% 22.2% % Homeland (Z) Millennial (Y) Gen X (13th) Boom Silent GI Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 14

15 INSITE #12: RELIGIOUS PROGRAM OR MINISTRY PREFERENCES This information is from the 2017 Quadrennium Project Survey conducted by MissionInsite of US Religious Preferences, Practices and Beliefs called the Quadrennium Project. The complete survey results are available in the four Predesigned Quad Reports; ReligiousInsite, ReligiousInsite Priorities, MinistryInsite or MinistryInsite Priorities. The Quadrennium White Paper is available on the web site. Study Area US Average Comparative Index Modestly Important Very Important Modestly Very Important Important Modestly Important Very Important Personal Growth 33.8% 5.7% 33.9% 7.3% Addiction support groups 27.5% 5.5% 29.1% 7.7% Health/weight loss programs 32.7% 5.5% 34.4% 7.5% Practical training seminars 41.1% 5.9% 38.1% 6.7% Family Support and Intervention Services 42.6% 8.6% 36.5% 10.5% Crisis support groups 39.5% 10.3% 41.9% 10.1% Daycare/After-School Programs 26.3% 5.9% 27.2% 7.8% Family oriented activities 43.9% 17.6% 42.6% 17.5% Marriage enrichment 39.4% 9.4% 36.5% 9.7% Parenting development 30.8% 6.4% 30.9% 7.9% Personal/family counseling 39.9% 8.7% % Community Involvement and Advocacy Programs 56.5% 13.7% 47.7% 13.8% Adult social activities 46.9% 12.3% 52.1% 14.4% Involvement in social causes 47.9% 12.6% 47.4% 13.6% Social justice advocacy work % 40.5% 11.5% Opportunities for volunteering in the community 52.6% 16.2% 50.8% 15.8% Community Activities or Cultural Programs % 43.3% 12.9% Cultural programs (music, drama, art) 42.3% % 11.3% Holiday programs/activities % 49.8% 14.5% Seniors/retiree activities 44.8% 13.2% 41.9% 13.4% Youth social activities % 35.1% 12.3% Religious/Spiritual Programs 34.4% 17.6% 37.4% 18.1% Bible or Scripture study/prayer groups 39.9% 21.2% 32.6% 15.9% Christian education for children 31.3% 15.9% 29.5% 14.9% Contemporary worship experiences 39.9% % 11.5% Spiritual discussion groups 42.1% 10.8% % Traditional worship experiences 42.2% 22.5% 38.9% 20.7% Warm and friendly encounters 46.8% 34.6% 45.3% 33.8% The quality of sermons % 36.9% 28.5% Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 15

16 Supporting Information Interpreting the Report The ExecutiveInsite report is designed for easy reading. But there are several tools provided in the tables that make this easier. Change over time: Several trend tables have a column indicating a change over time. Generally these tables begin with the last census, include the current year estimate, a five year projection and if available, a 10 year forecast. The data in each cell represents a percentage change up or down. Color Coding: Both the "Change over Time" and "Comparative Indexes" columns are color coded to easily spot any change and the direction of that change. Change: Increasing Stable Declining Index: Above Ave Ave Below Ave. Variable Definitions Full variable definitions can be found in the MI Demographic Reference Guide. Download it free from the Help/Documents menu located on the map screen of your Indexes: Some variables will have a column called "Comparative Index." An index is an easy way to compare a study area with a larger area. For this report, all comparisons are with the state or states within which the study area falls. The indexes can be interpreted as follows. Indexes of 100 mean the study area variable is the same as its base area. Indexes greater than 100 mean the study area variable is above the base area. The higher the number, the greater it is above the base. Indexes less than 100 mean the study area variable is below the base area. The lower the number, the greater it is below the base. Support If you need support with this report, please MissionInsite at misupport@missioninsite.com. Download ExecutiveInsite Worksheet (To open in a new Tab hold Control key when you click on the link) Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 16