Amer Sports update. March 24, 2017 Heikki Takala, President & CEO

Transcription

1 Amer Sports update March 24, 2017 Heikki Takala, President & CEO Glidepath set to 2020 Sustainable Growth Model, but need to invest upfront into transformation focus is not on short term wins Our strategic transformation choices are right: 3 out of 5 acceleration priorities have continued to deliver (2016) Apparel and Footwear +11% (MEUR 1,500+, required CAGR ~12%) US +6% (MUSD 1,500+, required CAGR ~10%) China +26% (MEUR 200+, required CAGR ~15%) Business to Consumer +27% (MEUR 400+, required CAGR ~20%) Digitally Connected Devices and Services ~10% (MEUR 600+, required CAGR ~30%) Market turbulence confirms: transformation is a must and increasingly a matter of survival 2 1

2 US wholesale market slowed down Surprise factor: As of October 2016, US wholesale slowed down significantly. Into 2017, the US wholesale market remains prudent with reluctancy to commit to pre-orders, coupled with low re-orders. 3 Looking forward 2

3 Outlook for 2017 In 2017, Amer Sports net sales in local currencies are expected to increase from 2016, despite short-term market softness. The growth is expected to be biased to the second half of the year. The company will continue to focus on growing the core business and the five prioritized areas: Apparel and Footwear, US, China, Business to Consumer, as well as digitally connected devices and services. 5 Logic behind the outlook Sales: H1 comping against a strong H1/2016, now with 1000 distribution points less in the US market. Whilst we have built distribution and opened more retail, cannot offset the loss fully. Gross Margin: H1, and especially Q1, comping against the extraordinary positive hedges Opex: we continue to invest into prioritized acceleration, i.e. faster B2C, softgoods, China, digitalization for future efficiencies Restructuring: enables longer term baseline opex reduction, but no tangible short term profit impact Profit: Quarterly model different vs. 2016, i.e. slower start, more even between quarters. 6 3

4 Next 12 months net cash flows and related hedges, main FX pairs Main FX pairs Hedge % Next 12mth flow (EURm) Spot (@ ) Hedge FX 17 Hedge FX 18 USD purchases against EUR 100% USD sales against EUR 100% GBP sales against EUR 100% CHF sales against EUR 100% USD (net)purchases against CAD 100% drivers: What s working Consumer is active and engaged: B2C up strongly; e-comm +45%, own retail +18% (same store growth +6%) Our own building blocks are working: succesful e-comm and own retail expansion, China, Apparel Winter Sports Equipment market healthier Connected devices: Precor early positive signs as the new products & services gain traction in the market. Suunto pipeline in place for Q2-Q3. Performance tennis: market share gains (but in a declining market) 8 4

5 What s not working (yet) Wholesale remains challenging, cautious pre-orders (Footwear) Suunto before pipeline hits the market Cycling market inventory impacting the industry significantly Wilson: comping issue in H1 and baseball destocking ahead of rule change (start shipments Q4) Opex: Significant investment into omnichannel; efficiencies as of 2018, further supported by the restructuring benefits 9 Examples of building blocks for 2017 New products 10 5

6 Examples of building blocks for 2017 Expanding in Business to Consumer 20+ new stores Warehouse capacity improvement Consumer database ramp-up 11 Examples of building blocks for 2017 Growing in digital 12 6

7 Examples of building blocks for 2017 Amer Sports on the podium 13 We are committed to our 2020 glidepath target 7

8 Improvement and transformation continues We follow our sustainable growth model We also follow our portfolio logic of being a better owner We have clear 2020 strategic priorities and targets, and we invest against them in order to harvest the benefits Short term turbulence is a part of the game 15 8

9 Disclaimer Statements in this presentation, which are not historical facts, such as expectations, anticipations, beliefs and estimates, are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of Such statements involve risks and uncertainties which may cause actual results to materially differ from those expressed in such forward-looking statements. Amer Sports assumes no responsibility to update any of the forward-looking statements contained herein. No representation or warranty, express or implied, is made or given by or on behalf of Amer Sports or its employees or any other person as to the accuracy, completeness or fairness of the information or opinions contained in this presentation. 17 9