Financial Institutions Research Series. College Savings Market: The Continuing Emergence of 529 College Savings Plans. (Table of Contents)

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1 Financial Institutions Research Series College Savings Market: The Continuing Emergence of 529 College Savings Plans (Table of Contents) November 16, 2017

2 TABLE OF CONTENTS College Savings Market Evolution Key Driving Factors... Number of College Students Decling... Foreign Students Being Limited... State Funding Shrinking... Tuition Rates Rising... Leading Colleges Evolving... Financial Aid Becoming Increasingly Complicated... Grants... Scholarships... Work Study Awards... Student Loans... Student Loans Defaults Rising... For Profits Colleges Criticized... College Marjors & Career Choices Evolving... College Majors... Career Choices... Market History... Haphazard Phase... Coverdell Educational Savings Accounts Phase College Savings Plans Introduction Phase College Savings Plans Maturation Phase... Market Growth... Financial Services Firms... Clients Net New... Assets Under Management... Net Flows... Revenues... Net Profits... Market Definition... Taxable... Uniform Gifts to Minors Act (UGMA) & Uniform Transfers to Minors Act (UTMA) Custodial... Coverdell Educational Savings Accounts College Savings Plans & State Pre-Paid Tuition Programs... Leading College Savings Market Managers... Clients Net New... Assets Under Management... Net Flows... Revenues... Net Profits... College Savings Market Products Taxable College Savings Market 2 Tiburon Strategic Advisors, LLC

3 Market Growth Leading Taxable Account Managers... Market Segments... Bank... Mutual Funds... College Savings Bonds... Zero Coupon Municipal Bonds... Markets & Distribution Channels... Direct Distribution... Net Profits... Financial Advisor Markets... Financial Advisors... Net Profits... Taxable Accounts Future Predictions... Steady Growth in Taxable Accounts... Financial Services Firms... Clients Net New Accounts... Assets Under Management College Savings Market 3 Tiburon Strategic Advisors, LLC

4 Net Flows... Revenues... Net Profits... Savvier Uses of Individual Retirement Accounts (IRAs) & Roth Individual Retirement Accounts (IRAs)... Sub-Prediction #1... Sub-Prediction #2... Uniform Gifts to Minors Act (UGMA) & Uniform Transfers to Minors Act (UTMA) Custodial... Market History... Emergence Phase... Decline Phase... Market Growth Leading Uniform Gifts to Minors Act (UGMA) & Uniform Transfers to Minors Act (UTMA) Custodial Account Managers... Market Segments... Uniform Gifts to Minors Act (UGMA) Custodial Accounts... Market Growth... Financial Services Firms... Clients... Accounts.... Assets Under Management... Net Flows... Revenues... Net Profits... Leading Uniform Gifts to Minors Act (UGMA) Custodial Account Managers... Clients... Accounts.... Assets Under Management... Net Flows... Revenues... Net Profits... Uniform Transfers to Minors Act (UTMA) Custodial Accounts College Savings Market 4 Tiburon Strategic Advisors, LLC

5 Market Growth... Financial Services Firms... Clients... Accounts.... Assets Under Management... Net Flows... Revenues... Net Profits... Leading Uniform Transfers to Minors Act (UTMA) Custodial Account Managers... Clients... Accounts.... Assets Under Management... Net Flows... Revenues... Net Profits... Markets & Distribution Channels... Direct Distribution... Net Profits... Financial Advisor Markets... Financial Advisors... Net Profits... Uniform Gifts to Minors Act (UGMA) & Uniform Transfers to Minors Act (UTMA) Custodial Accounts Future Predictions... Moderate Growth in Uniform Gifts to Minors Act (UGMA) & Uniform Transfers to Minors Act (UTMA) Custodial Accounts... Financial Services Firms... Clients Net New Accounts... Assets Under Management... Net Flows... Revenues College Savings Market 5 Tiburon Strategic Advisors, LLC

6 Net Profits... Ongoing Position as Supplemental College Savings & Wealth Transfer Vehicle for High Net Worth Families... College Savings... Wealth Transfer... Coverdell Educational Savings Accounts... Market History... Emergence Phase... Steady Phase... Decline Phase... Market Growth Leading Coverdell Educational Savings Accounts Managers... Market Segments... Segment #1... Segment #2... Markets & Distribution Channels... Direct Distribution... Net Profits... Financial Advisor Markets... Financial Advisors College Savings Market 6 Tiburon Strategic Advisors, LLC

7 Net Profits... Coverdell Education Savings Accounts Future Predictions... Limited Growth in the Coverdell Education Savings Accounts... Financial Services Firms... Clients Net New Accounts... Assets Under Management... Net Flows... Revenues... Net Profits... Elimination of Coverdell Educational Savings Accounts... Sub-Prediction #1... Sub-Prediction # College Savings Plans & State Pre-Paid Tuition Programs... Market History... State Pre-Paid Tuition Plans Emergence Phase College Savings Plans Introduction Phase College Savings Plans Growth Phase College Savings Plans Maturation Phase... Market Growth... State Sponsors... Plan Managers Leading 529 College Savings Plans & State Pre-Paid Tuition Programs Market Sponsors Leading 529 College Savings Plans & State Pre-Paid Tuition Programs Market Managers College Savings Market 7 Tiburon Strategic Advisors, LLC

8 Market Segments College Savings Plans... Market Growth... State Sponsors... Plan Managers Average Assets Under Management Leading 529 College Savings Plan Managers Market Segments... Direct Distribution... Market Growth... State Sponsors... Plan Managers... Plans... Clients... Accounts... Net New Accounts... Assets Under Management... Net Flows... Revenues... Net Profits... Leading 529 College Savings Direct Distribution Plan Managers... State Sponsors... Plan Managers... Plans... Clients... Accounts... Net New Accounts... Assets Under Management... Net Flows... Revenues... Net Profits... Financial Advisors Sold... Market Growth... State Sponsors College Savings Market 8 Tiburon Strategic Advisors, LLC

9 Plan Managers... Plans... Clients... Accounts... Net New Accounts... Assets Under Management... Net Flows... Revenues... Net Profits... Leading 529 College Savings Financial Advisor Sold Plan Managers... Plans... Clients... Accounts... Net New Accounts... Assets Under Management... Net Flows... Revenues... Net Profits... State Pre-Paid Tuition Plans State Sponsors... Plan Managers Average Assets Under Management Leading State Pre-Paid Tuition Programs Average Assets Under Management Market Segments... Segment #1... Segment # College Savings Plans & State Pre-Paid Tuition Programs Future Predictions Substantial Growth in 529 College Savings Plans College Savings Market 9 Tiburon Strategic Advisors, LLC

10 ... Growth in Exhange Traded Funds (ETF)-Based Plans... Plans by Investment Product... Accounts by Investment Product... Net New Accounts by Investment Product... Assets Under Management by Investment Product... Net Flows by Investment Product... Revenues by Investment Product... Net Profits by Investment Product... Growth in Direct Sold Plans... Plans by Distribution Method... Accounts by Distribution Method... Net New Accounts by Distribution Method... Assets Under Management by Distribution Method... Net Flows by Distribution Method... Revenues by Distribution Method... Net Profits by Distribution Method... Continuing Fee Pressure... Continuing Fee Pressure... Sub-Prediction #2... Emergence of 529 College Savings Plan Comparison Tools... Financial Research Corporation... Kiplinger s Personal Finance... Morningstar... Savings for College.Com... Decline in State Pre-Paid Tuition Programs... State Sponsors... Plan Managers College Savings Market Future Predictions Growth in the College Savings Market... Financial Services Firms... Clients Net New... Assets Under Management... Net Flows... Revenues... Net Profits... Continuing Emergence of 529 College Savings Plans... Clients by College Savings Market Product... Accounts by College Savings Market Product College Savings Market 10 Tiburon Strategic Advisors, LLC

11 Net New Accounts by College Savings Market Product... Assets Under Management by College Savings Market Product... Net Flows by College Savings Market Product... Revenues by College Savings Market Product... Net Profits by College Savings Market Product... Collape of Coverdell Educational Savings Accounts into 529 College Savings... Sub-Prediction #1... Sub-Prediction # College Savings Market 11 Tiburon Strategic Advisors, LLC

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