Destination - A Case of Jam m u & Kashm ir 'Fourislé'.

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2 %'lsltors' I1l3tlrta I n('(,. F.a Llsfokxtlort A na 1'szs ) of 'i'eu rlst l'jtrstlltoxion 1 V isitors' im poriance - Satisfaction A nalysis of T ourik;t Destination - A Case of Jam m u & Kashm ir 'Fourislé'. tkbstract D eepak iainl Tourism industry isvery m uch affected w ith perception the tourists carry w jth them about a destination.the study evaluates tlte perceptionsoftourtststowardsj&k state witttllebroaderobjectlvc ofexam ining itsalignm entw ith the induced im age and draw ing som e insightson the dim ensions ofthe im age m rceptions related to the overall and specific characteristic.s of the place.results from factoranalysis show thatvisitors do notcarzy fl!e requisite levelofpositive perception forj& K astouristdestination in respect ofeleven variables outof 37 variables studied in a1itltree factors extracted.im portance -satisfaction m atrix identified thatthough there are factors on w hich governm ent and private players are paying lotofem phasis to satisfy tourists but a lot rem ains te be achieved on thisfront.they need to pay attention to those factors as highlighted in IS m afrix in Q uadrant 'O pportunities for Im provem entn Key w ords :J& K State-Tourism Im age Services Perception Im portance -Satisfaction M atrix

3 'rou rism D estination Im age and B randing 25 T ourism D estination Im age an d B randing - O disha Prithw eerajacharya' J.K.Pandaz A bstract The present R esearch Paper critically exam ines and analyzes the factors that create a positive destination im age in the m inds of the prospective tourists in the State of O disha.for this purpose, a totalsam ple population of197 individuals w as selected through the adm inistration of sim ple random sam pling technique. The findings ofthe study w illnotonly help in identifying the underlying issues and problem s being countered by the industry in the State butw illalso indicate a scope of further research in this field.

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5 A glle Leadership a nd O rganisationa I Developm ent 53 A gile Leadersh ip and O rgan isational D evelopm ent'. A n Em pirical Stu dy A bstract A.P.Sharm a' R.K. Sharm az This study attem pts to find out the im pact of leadership on organisation develepm ent. lt focusas to identify the factors of leadership and their influence on the corporate tran sform ation and organisationaldevelclpm ent. D ata w ere co lected from a sam ple of317 em ployeesofautom obile sectorusing convenience sam pling technique.exp loratory factor analysis reveals thattotalnine factors w ere extracted from 29 variables by using rotated m atrix. Correlation analysis w as also conducted betw een dependentand independentvariables and aftet thata1lthe nine factorsw ere put under regressjon testto find out the im pactof these factors. Key W ords:prodding, Force M ultiplier,c ulturalinertia A ntiquity

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11 146 A SB M Jo u rn alo fn1an agtam t'n t lv (1) 2()11 M easuring P ersonality T yp e an d lts lnf lu encing Factors in H um an P sy chology: A n Em pirical A n alysis A tanu K undu' Subir G hosbz 4 tys fra E'l N orm ally,tw o types of personalities nam ely type A and type B are found in hum an psychology.type -A individualj are norm ally am bitious,aggressive,com petitive,high risk taking and type - i5 individualsare justopposite to type A.Butin reality m ostoftlae Pe o p le p o sle sse s so m e ch a racte ristics o f ty p e A a n d so m e characteristics of Type B.Therefore the need arises to study the perstm ality ofrrtixed category.a gainstthisbackdrop,presentstudy tries to establish a new type 'C 'ofpcrsonality besides the existing tw o types.ltalso aim s to find o utthe percentage ofpeople under each category ofpersonality and analyses the influencing f actors of personality type possess in hum an psychoïogy. K ey w ords:h um an Psychology,Type 'C 'Personality percentage, Chi-squ a re test sta tis tic C urrelation level of s ign ificance

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