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1 2 2 2 Rule, P s of marketing, /50 Approach, 124 Accounts Receivable, 185 activities, 401 activity network, 405 activity time, 403, 406 Additional Provisions, 315 Advertising, 181, 182 Ag Innovation News, 251 Age Discrimination in Employment Act, 134 Agriculture Innovation Center, 251 Allocation, 153 American Disability Act, 134 amortized, 187, 190, 198, 199 Amount of the Investment, 315 Angel Letter, 243, 244 Angels, 261, 263, 267 Annual cash flow analysis, 278 annual cost, 273, 278, 279 annual nominal, 48 annual revenue, 273 annuity due, 42, 49 Anti-Dilution, 306, 310 Anti-piracy, 136 AOL network, 405 AON network, 405 Appendices, 222, 234 APR, 23 arithmetic gradient, 112, 113, 114, 115 assets, 171, 183, 184, 185, 189, 190, 206, 211 attitude, 364, 381, 385, 386, 387, 388 Audience, 240 authorized shares, 299, 304 Automatic Board Seats, 130 average cost, 180 below-plan, 170 Benefit-Cost Ratio, 117 Bizminer.com, 70 BizPlanIt, 140 Board committees, 130 Board Compensation, 128 Board Members, 128, 130 board of directors (BOD), 124, 125, 126, 127, 129, 142 Bond Equation, 46 bond rate, 46 bonds, 46, 46, 47, 50 book value, 189, 191, 192, 193, 194, 197, 198, 208 bootstrap, 260 bottom up, 169, 172 bottom-up, 172 Breakeven, 116, 173, 174 Break-Even Analysis, 116 breakeven point, 172, 173, 174 Bureau of Economic Analysis, 69 Bureau of Labor Statistics, 69 burn rate, 257 business concept, 85, 86, 92, 93, 94, 103, 105, 109 Business etiquette, 393 Business Insurance, 155 Business Law, 109 business model, 86 business strategy, 92 Business.com, 70 calendar year, 195, 200 capital assets, 206 capital expenditure, 173 capital gain, 193, 206, 207, 213 capital loss, 206 Capital Recover Method, 279 Capitalization Costs, 164 Cash, 173, 181, 183, 184, 185, 204, 205, 211, 212, 213 cash flow diagram, 21 Cash Flow Statement, 173, 183, 184, 212, 213, 233 Center for Urban Transportation Studies, 76 CEO, 124, 125, 126, 127, 130, 133, 141 CGS, 175, 176, 180, 181, 187 Chamber of Commerce, 70 choke point, 104 Coaching, 384 Commercial Databases, 69 Communication, 340 Company Valuation, 291,

2 462 Competing, 138 compound interest, 19, 23, 24 compound period, 20, 21, 23 compound periods, 19, 20, 21, 23 Compounding, 18, 23 Confidentiality Agreement, 135 Constant Dollar Analyses, 81 Construction Project, 412, 419, 421 Contracts, 135, 137 Cooperative, 147 Cooperative Extension, 70 Copyrights, 66 Core strategy, 92, 93, 109 corporate bylaws, 130 Corporations, 147, 148, 159, 160 Co-Sale, 315 cost basis, 191 Cost-Plus Pricing, 98 coupon rate, 46, 47 Covenant not to compete, 136 Covenants- Affirmative, 315 Covenants-Negative, 316 CPM, 371, 396, 398, 400, 401, 402, 403, 404, 405, 411, 415, 416, 417, 418, 422, 423, 428 cram down, 305 Creative Research Systems, 74 credit risk, 45 critical path, 398, 401, 409, 411, 412, 413, 414, 415, 416, 417, 418, 420, 421, 422, 423, 424, 428 Critical Path, 396, 400, 405, 409, 413, 419, 420 Critical Path Method, 396, 400, 405 Current assets, 295 Current liabilities, 295 Deal Making, 327, 349 Declining Balance, 191, 192 declining balance method, 192 Default, 316 Delegating, 133 Demand Rights, 316, 317 Depreciable Property, 190 Depreciation Expense, 181 Design patents, 64 detailing, 385 Development Risk, 283 Differentiate, 6 differentiation, 93, 94, 96, 100 Dilution Factor Method, 297 Diminishing Returns, 34, 35, 36 Directory of company, 130 discounted bond, 46 Discounting, 99 Disruptive Technology, 29, 31, 38 Distribution, 99 Distributive Shares, 158 down-round financing, 306 down-round scenario, 307 downside protections, 311 due diligence, 262, 264 Due Diligence Process, 289 earliest finish time, 406, 410 EBITDA, 183, 202, 207 Education, 132 effective interest, 21, 23, 25, 26 Eff ective Interest Rates, 24 effective management, 381 Eff ective Writing, 251 Effi ciency Orientation, 376 emerging market, 225, 287 Employee Contracts, 135, 137 employer identification number, 150, 152, 155, 159 Encyclopedia of Associations, 68 End of Year Convention, 42 Enterprise Zones, 270 Equity financing, 259 equivalence, 18 equivalent uniform annual benefit, 278 equivalent uniform annual cost, 278 Era of Ferment, 34, 34 EUAB, 278 EUAC, 278 Evaluation, 371, 373 events, 401 Exit Strategy, 221, 222, 231, 233, 263 expenditure, 143 Experience, 132, 141 face value, 46, 47, 47, 50, 50 FedStats, 69 Financial Analysis, 221, 226, 227, 228, 229, 230, 231 financial story, 172 Financing, 256, 260 Financing Activities, 184 first mover s advantage, 104 First Refusal, 313 first-mover, 33 fiscal year, 200 fixed cost, 173, 180 Flinching, 347 Focus Groups, 70, 71, 77 formal agreement, 261 free slack, 409, 410, 411, 413, 414 Full Dilution, 302 Fund Raising, 255 future worth, 273 General Internet Searches, 68 geometric gradient, 112 Goodwill, 189, 190, 212 governance essentials, 130 Government Sources, 69 gross income, 201, 202, 204, 205, 206 Gross margin, 175, 188 Gross revenue, 175 Gross Sales, 296 Growth Risk, 284

3 463 half-year convention, 195, 197, 198, 207 Hockey Stick Method, 297 Hoovers On-Line, 70 implementation, 366, 369, 370, 371, 384, 385, 394 Income Tax Expense, 181 Incremental Change, 34, 34 inflation, 79, 80, 81, 82, 83, 84 initial cost, 177, 191, 195, 196, 197, 198, 199, 202, 273, 279, 280 Initial Public Offering, 269, 318 Insurance, 155, 156 intangible property, 190, 191, 198, 199 intellectual property, 61, 85, 92, 103 interest, 9, 18, 19, 20, 21, 22, 23, 24, 25, 26 Interest Expense, 181 interest rate, 18, 23, 25, 26 Interfering slack, 410 intrapreneurship, 32 Inventory, 102, 182, 186, 187 Investing Activities, 184 Investment Capital Principles, 283 Investment Laws, 284 Investor Letter, 243 Investor s Circle, 239 IPO, 318 job description, 388, 389 job performance, 390 latest start and finish times, 406, 422, 423 Leases, 186 Leaving A Company, 138 Legal and Accounting Fees, 181 Leverage, 333 Liability, 149, 151, 153, 154, 156, 157, 162 Licenses, 159 Limited liability company, 147 Limited partnership, 146 linear gradient, 112 links, 405, 406, 421 Liquidation preference, 311 LLC, 146, 147, 148, 150, 153, 154, 155, 156, 157, 158, 159, 160, 161, 162, 163, 166, 167, 168 Local Information, 70 Logos, 105, 108, 109 long-term capital gain, 206 MACRS, 190, 191, 192, 193, 194, 195, 196, 197, 198, 213 Management, 364, 366, 367, 368, 369, 370, 375, 376, 378, 390 Management Assistance Program for Nonprofits, 77 Management duties, 153 Management Risk, 284 Manufacturer, 100 Manufacturing Risk, 284 marginal cost, 173, 180 Marginal Revenue, 174 Market Analysis, 86, 88 Market Research, 67, 70, 75, 78 market segments, 87, 88 marketing, 5 Marketing Risk, 284 Marketing strategy, 92, 94 master distributors, 102 materially participate, 209 maturity date, 46 Maximum Dilution, 305 metrics, 372, 373 mid-month convention, 194, 195 mid-quarter convention, 194, 195 Mid-Term Conventions, 194 milestones, 401, 428 Misappropriation, 63 mission statement, 52, 53, 54, 55, 56, 74, 77, 130 Modified Accelerated Cost Recovery System, 191 Modified Accelerated Cost Recovery System (MACRS), 195 Monitoring, 372 More-Than-100-Hours Test, 210 multilateral, 327, 358, 361 National Labor Relations Act, 134 NDA, 334, 337, 338 negotiation, , , , net annual worth, 273, 278 net gain, 206, 207 net income, 171, 172, 174, 178, 181, 184, 186, 201, 205, 213 net loss, 207 net present value, 274, 278 Net Present Value Method, 295 net present worth, 274 Net sales, 175 New York State Data Center, 76 NEWCO, 187, 188, 213 NLRA, 134 No-Deal Routine, 291 node-link network diagram, 400 nodes, 405, 406, 421 nominal, 41, 44, 45, 46, 47, 48 nominal interest, 22, 23, 24 Nominal interest rates, 23 No-moonlighting clause, 136 Noncompeting, 138 noncurrent assets, 173 Non-disclosure agreement, 136 Nonprofit corporation, 147 OMR, 273 on-plan, 170 Operating Activities, 184 Operating Agreement, 157, 158 operating-maintenance-repair, 273 Operations Plan, 229 opportunities, 28, 60 opportunity costs, 166, 177 Opportunity Equation, 287

4 464 Oral Presentations, 239 ordinary annuity, 42, 44, 49 ordinary income, 206, 207 Organizational costs, 199 OS, Ownership, 296, 297, 300 Ownership Percentage, 296 Ownership Structure, 146, 162 Ownership Transitions, 159 P&L statement, 178 Parameter Conversion, 47 Pari Passu, 317 Participating Preferred Plus Dividend, 312 Partnership, 146, 150, 151, 152, 153, 162 Partnership decision-making, 153 Partnership Taxes, 151 Passive activity losses, 209 Patents, 63 Pay-back, 116, 117 payback period, 275, 276 percentage cost method, 176 Permits, 159 personal property, 190, 207 PERT, 371, 396, 400, 401, 415, 416, 418, 423, 424, 428 Piggyback Rights, 317 pitch, 236 Plant patents, 64 Plunkett, 70 Positive Motivation, 379 PRARS, 69 predemptive rights, 317 Pre-employment Clearance, 135 preemptive rights, 313 Preferred Stocks, 310 pre-revenue, 260, 284 Present and Future Value of Single Payments, 39 Present Worth Analysis, 273 presentation content, 236 Presentations, 250 Pre-value Method, 298, 299 Price, 96 Price Protection, 307, 308 Primary Data, 67 pro forma, 171, 172, 177, 178, 180, 183, 184, 185, 187, 189, 213 Pro Forma Income Statement, 178 Pro forma Statements, 232 Proactivity, 376 probability of outcome, 427 Product, 95 profit, 172, 174, 175, 176, 177, 178, 182, 186, 200, 201, 212 profit boosters, 103 profit margin, 176, 177 proforma analysis, 89, 98 Proforma Statements, 295 Program Evaluation, 396, 400, 416 Project Bidding, 424 project duration, 406, 408, 412, 414, 416, 417, 421, 423 project implementation, 396 Project Scheduling, 396 promotions, 102, 181, 182 property classes, 196 Proposal, 339 Public Offerings, 263, 269, 272 purchase price value, 46 Purpose, 222, 223, 224, 226, 227, 229, 230, 231, 234 R&D, 181 Rate of Return, 323 real property, 190, 194, 207 recovery period, 194, 198 Redemption Rights, 313 Reference Styles, 235 Registration Process, 318 registration rights, 317 Regulation A, 269 Regulation D, 269 Rent, 181, 182 Replacement Analysis, 277 Report Gallery, 69 Representations, 317 Research & Development, 181 Resolving disputes, 153 Resource Allocations, 411 Responsibility, 366, 381 Retailer, 99, 100 Retained earnings, 186 ROI Method, 296 Sales Revenue, 179 salvage value, 185, 187, 191, 192, 193, 194, 196, 199, 205, 213, 273, 275, 276, 281 SBIR, 269 S-curve, 34, 34, 35 SearchSystem, 69 Secondary Data, 68 Secondary sources, 68 Section 1250 Property, 207 Securities, 318, 319 segment, 374 self-employment taxes, 160, 161 service mark, 65 SG&A, 176, 180 Share Price Method, 299 shareholder s equity, 185, 186 sideways deal, 312 simple annuity, 42 simple interest, 19 sinking fund factor, 41 Sinking Fund Method, 279 Situational Entrepreneurship, 15 Six Cs, 264 SKAPs, 388, 389 Slogans, 105, 107 Small Business Administration, 75 Small Business Investment Company, 269

5 465 Sole proprietorship, 146, 147, 149, 150 Solicitation, 138 soliciting investments, 269 SOYD, 191, 193, 194 Specialized Knowledge, 375 Standard and Poor s Industry Surveys, 70 start time, 406, 408, 409, 410 Start-up costs, 182, 199 Start-up team, 122, 123 Statement of Cash Flow, 183 statutory requirement, 64 Stock Preferences, 311 stockholder, 185, 187 straight line depreciation, 191, 192, 195, 196, 197, 199, 205 Subordinates, 376 Substantially-All Test, 210 Sum of Years Digits, 191, 193 sum of years digits depreciation, 193 Sunk costs, 177 Super majority, 300, 304 Surveys, Surveykey, 75, 76 SurveyMonkey, 75, 76 Survival Statistics, 71, 75 sustainable competitive advantage, 57, 58, 93 SWOT, 16, 52, 53, 56, 57, 58, 59, 61, 78 System Specification, 374 Target Market, 87, 91, 92 Tax Period, 200 tax year, 194, 195, 200, 203, 205, 207 taxable income, 181, 190, 200, 201, 202, 203, 204, 205, 206, 209, 211 Taxing Methods, 201 The Uniform Partnership Act, 152 The US Patent and Trademark Office, 63 Threats, 58, 60, 61 time value of money, 17 Timing, 332 top down, 169, 171, 172 Total Revenue, 174 Total slack, 409 Trade Associations, 68 trade secret, 62 trademark, 65, 66 Trade-Off, 352 Trends, 90 U.S. Census, 69 uncertainty, 398, 416, 417, 423 underserved market, 225 Uniform Series Compound Formulas, 39 unit costing method, 176 Utilities, 181 value added, 88 value added proposition, 227 Value Based Pricing, 97 Value Equation, 218, 224, 285, 287 value network, 92, 105, 224 value proposition, 94, 224 Value Protection, 305, 306 variable cost, 173 VC investor, 217, 218 Venture Capital, 288, 293, 294 venture capitalists, 14, 26, 266 Venture Fair Process, 270 Voting Rights, 159 Wage Rate, 392 wages, 391, 392 Wall Street Journal, 69 Warranties, 317 Weighted Average Protection, 309 Wholesaler, 100 Withdrawn Offer, 357 withholding, 201, 203, 204 yield rate, 46 YS, Zapdata.com, 70 Zoomerang, 75, 76

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