Online Insurance Europe: BEST PRACTICES & TRENDS

Transcription

1 Online Insurance Europe: S & TRENDS NEW EDITION 2015

2 Your Benefits EUROPE S S & TRENDS: The first and only analysis of the current online insurance best practices in all of Europe. Over 100 best practices, all Europe Awards in 8 categories and 250 future trends across all business functions. All online/ direct channels of insurers in Europe have been thoroughly evaluated according to the attractiveness, quality and success potential of their channel offer. The most comprehensive full quantitative survey in more than 30 countries (Austria, Belgium, Bulgaria, Belarus, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom), of more than 230 insurers online/ direct channels (mainly online & phone) in all product lines, according to more than 300 relevant success criteria. Optimize your success across all business functions: Whatever your current business model or country, you and your team will get new success guidelines of how to achieve the highest competitive advantages in the insurance industry, how to accelerate business growth with less cost, how to easily & quickly verify and optimize your business and strategies. RESEARCH DESIGN Published by/ Managing editor: 2015 MOUNT ONYX GmbH. MOUNT ONYX is the leading expert for online & direct insurance with clients in more than 25 countries. In cooperation with the UNIVERSITY of Vienna/ Department of Finance. This study is based on a holistic 3-step approach: Extensive international desk research and systematic market observation; final plausibility analysis with more than 50 industry experts in Europe and North America. Qualitative pre-study of all online channels of insurers in all of Europe. Extensive on-going quantitative research of all online channels of insurers in all of Europe; multi-step data evaluation/ control and preparation.

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4 Contents INTRODUCTION 1. Introduction 1.1. Forewords & References Univ.-Prof. Mag. Dr. Jörg Finsinger/ UNIVERSITY of Vienna Mag. Dr. Johannes Ospald/ MOUNT ONYX GmbH Comments from industry-leading companies Definition of Online Insurance Channel The direct (mainly online & phone) vs. the personal & individual business approach. Summary of online/ direct channel business models vs. traditional direct marketing Research & Evaluation Design 2. Markets 2.1. Online Insurance Markets Europe (criteria by frequency/ in % and by country) Levels of online/ direct channel maturity. Non-life & life insurance market shares and growth rates. Long-term core market potentials. International players and main pioneers. Changes of players 2014 vs Core & realizable customer potentials and trends. 3. Practical Value 3.1. Report Benefits 3.2. New Formulas for Success More success with more growth. More success with less cost How to use the international best practices and trends for your country and business S & TRENDS 4. Best Products 4.1. The Key Success Factors 4.2. The Winners Best Products : 4.3. Best Practices & Trends Europe trends across single product topics: Total business mix offered (through own and partner brand). All non-life insurance product lines offered. All life insurance product lines offered. All bank and non-financial product lines offered. Density of standard and extended product portfolios offered. Access quality to product information. All technical product information tools used. 5. Best Promotion 5.1. The Key Success Factors 5.2. The Winners Best Promotion :

5 5.3. Best Practices & Trends Europe trends across single promotion topics: Word and picture brand mark strategies. Offline advertising presence. All online advertising/ promotion tools used, also including search engine presence, member-get-member programs, affilliate programs promoted. All memberships on social networks promoted. Mobile presence and mobile tools promoted. All website company promotion tools used. Website usability tools used. 6. Best Sales 6.1. The Key Success Factors 6.2. The Winners Best Sales : 6.3. Best Practices & Trends Europe trends across single sales topics: All contract-driven product sales tools used. Access quality to quotation. All upselling tools used. All cross selling tools used. All contact channels promoted. Contact channel density. Call-center accessibilities promoted. 7. Best Service 7.1. The Key Success Factors 7.2. The Winners Best Service : 7.3. Best Practices & Trends Europe trends across single service topics: All online (self) service tools used, also including login area and service apps. Access quality to claims settlement. All claims contact channels promoted. Claims contact channel quality. 8. Best in Total 8.1. The Winners Best Online Channel and in the business model categories Best Active Model Best Passive Model Best Hybrid Model 8.2. Best Practices & Trends Europe Europe s best overall solutions and best channels & trends per business model across all single topics. all product, promotion, sales and service relevant criteria (in % and averages).

6 ORDER We are ordering the STUDY Online Insurance Europe: S & TRENDS EUR 2,780 We are additionally ordering the SEMINAR* Online Insurance Europe: S & TRENDS EUR 1,700 Additional customized analysis for individual areas of interest or personal & individualized strategy workshops at your location are available upon request. Company Name Address Telephone VAT-ID Number Date/ Signature Please send your signed order scan to: office@mountonyx.at The price includes delivery cost. Studies are available in English, 210 pages of contents including 125 illustrations in total. Your order will be confirmed by . Studies will be sent by mail. Final invoicing at delivery (no pre-payment necessary). VAT: Domestic orders within Austria plus 20% VAT. EU customers without 20% VAT (if you quote your VAT-ID number at the time of purchase). Non-EU customers without VAT. * Individualized study presentation for your team with a strong client focus and multiplying effect. The price includes a one-day orientation workshop at your location (only in combination with the order of the study), plus travel and overnight expenses. We will immediately contact you to coordinate the date and agenda. Final invoicing at delivery (no pre-payment necessary). We are at your disposal at any time for further information or queries: office@mountonyx.at Hotline: