2015 LOCK-IN MARKETING MATERIALS. Fort Wayne, Indiana Toll-free: (888)

Transcription

1 2015 LOCK-IN MARKETING MATERIALS Fort Wayne, Indiana Toll-free: (888)

2 Location of Material Direct Mail 6x9 Letter Package #10 Letter Package 6 Reasons Flyer PC Broker Letter Healthy Choices Informational Booklet Med Supp Non-Seminar Postcard Med Supp Seminar Postcard Additional Material Broker Brochure - Three Reasons Broker Flyer / Hand-Out - Med Supp Broker Flyer / Hand-Out - Med Supp Seminar Broker Flyer / Hand-Out - T65 Educational Event Broker Flyer / Hand-Out - Happy Birthday Broker Flyer / Hand-Out - General (Lock In) Print Ad / Newspaper Ad Slick - Can your budget handle gaps in Medicare? Billboard - General - Have questions about Medicare? Sign - Med Supp Window Cling - Med Supp Sign - Med Supp Event Business Cards Page Page Important Marke ng Informa on The samples in this catalog that you are about to review are just samples for viewing purposes and CANNOT be altered in any way, shape or form. You need to have an order placed for these marketing pieces and you CANNOT take this art work elsewhere to reproduce. Correct logo, state and legal information will be used at the time of order * CORRECT LOGO, STATE, AND LEGAL INFORMATION WILL BE USED * AT THE TIME OF ORDER PLACEMENT Web Support Specialists / States Lisa Rench Address: lrench@direct-pt.com Toll Free: (888) California Colorado Georgia Indiana Kentucky Nevada Virginia Tina Gebert Address: tgebert@direct-pt.com Toll Free: (888) Connecticut Maine Missouri New Hampshire New York Ohio Wisconsin Note from DirectPoint We thank you very much for your interest in marketing! Please feel free to contact us with any questions or concerns that you may have. We look forward to working with you. 2 2

3 Direct Mail 6x9 Letter Package Available in CA, CT, GA, IN, KY, ME, MO, NH, NY, OH, VA, WI <Agent Name/SalesRep Name> [<Priority Code: >] [<Event ID: XXXX>] <Firstname Lastname> <1234 Street Address> [<Extra Address Line>] <City, ST > Great news! You re now eligible to take advantage of my Medicare experience. For free. Dear <First Name>, There are many advantages to turning 65, as you ll soon discover. One of them is becoming eligible for Medicare. Another is having the services of an experienced, local Anthem Blue Cross and Blue Shield Medicare health plan <agent/sales representative> at your disposal. Let me help you find the coverage that s right for you. That s important because not all Medicare plans offer the same benefits and coverage. I can [explain the difference between] [Medicare Advantage plans][,] [and] [Medicare Supplement plans] [and] [prescription drug coverage][ including brand new plans ][and] help you find the coverage that matches your health care needs without compromising your budget. I won t ever charge you a cent for my services. With years of experience right here in [<City/Regional Name>][your area], I ve helped lots of people find the right Medicare coverage while avoiding unexpected medical costs. That s because I represent Anthem Blue Cross and Blue Shield, which has been serving the people of Indiana for more than 70 years.* Now, it s your turn. Call me now to [schedule a relaxed, personal meeting or to] get answers and information by phone. Enjoy your upcoming birthday and all the privileges and benefits you deserve. Call <Agent Name/SalesRep Name> at <1-XXX-XXX-XXX> (TTY: <711>), [<hours of operation>]. [<12345 Street Name, City, ST >] [Reference your personal Priority Code: <XXX-XXX-XXXX>.] Sincerely, <Agent Name/SalesRep Name> An authorized licensed independent agent for Anthem Blue Cross and Blue Shield in Indiana. P.S. Remember, my services are always free. Let me help you, with no obligation to enroll. YES, I want professional Medicare guidance with no obligation. Please tell me more about <Company Name> Medicare solutions. How would you like me to contact you? Can I contact you by phone? Your signature is required.** [ Send me an .] [ Call me to schedule an appointment for a relaxed, no-obligation consultation.] <Elizabeth A. Senior> <Street Address> <Second Address Line> <City, ST > Please correct address above, if necessary. Y0071_14_17399_I 07/15/ WPSENMUB Broker Co-Op BRC Master [< >] Telephone number: ( ) Best time to call: [ address: ] Signature (X) **A signature is REQUIRED to have a sales agent call you. By responding, you consent to a sales person calling you even <Logo> if your number is listed on the Do Not Call registry. All phone numbers and addresses are kept confidential. Letter Package Includes: 8½ x 11 Letter Response Slip Business Reply Envelope 6x9 Outer Envelope / Agency Name Broker Hours of Operation State License # (Required (California ONLY) for CA) Response Method(s): IVR (Telephone) Mailed in Response Each CO, CT, IN, KY, ME, MO, NY (BCBS), OH, WI, VA, WI CA, GA, NH, NY (BC areas ONLY) $1.080 $1.060 $1.478 $ $0.950 $0.930 $1.114 $ $0.773 $0.753 $0.932 $ $0.762 $0.742 $0.841 $ $0.757 $0.737 $0.832 $ $0.745 $0.725 $0.823 $ $0.668 $0.648 $0.814 $0.794 Note: This marketing piece DOES run through CyclePoint. 3

4 Direct Mail #10 Letter Package Available in CA, CT, GA, IN, KY, ME, MO, NH, NY, OH, VA, WI [<Agent Name>] [<1-XXX-XXX-XXXX>] [Event ID: <XXXX>] <Elizabeth Sample> <1234 Street Name> [<Extra Address Line>] <City, ST > Your Medicare plan choice is important. I can make it easy. Dear <Elizabeth>, In the next few weeks, you ll be making some very important decisions about your health care. But first, you need answers: What type of Medicare health plan is best for you? How can you protect yourself against unexpected medical costs? Can you keep the doctors you know and trust? How can you make sure you have prescription drug coverage? As a Medicare health plan agent [here in <LongCityName>], I can help you get the reliable coverage and predictable health care costs you deserve. I represent Anthem Blue Cross and Blue Shield, one of the most trusted names in Medicare health plans. I ll be happy to answer your questions, explain your options and show you plans to match your individual needs and budget. Call me today I m your local health plan agent. <Agent Name>, [<1-XXX-XXX-XXXX>] [Extension: <XXX>] (TTY: <XXX>) [<1234 Street Name>, <City, ST> < >] [Use your Personal Privacy Code: <XXX-XXX-XXXX>] Let s talk to [schedule a casual, personal meeting or to] help you get answers and information by phone. There is no charge or obligation for my services. I look forward to talking with you! Sincerely, <Agent Name> An authorized licensed [independent] agent for Anthem Blue Cross and Blue Shield in Indiana. P.S. There is no cost for my services, and we ll find the best Medicare health plan for you! [< >] 8.5 x 11 Letter #10 Window Envelope Broker Number Broker License Number *(Required for CA) Response Method(s): IVR (Telephone) Each Y0071_15_19918_U_005 CMS Accepted 10/26/ MUMENMUB 2015 Broker Co-op AgeIn LT < > 45761MUMENMUB_ $ $0.753 $0.54 $ $0.742 $0.50 $ $0.737 $0.48 $ $0.725 $0.47 $ $0.648 $0.46 $0.794 This is an advertisement Note: This marketing piece DOES run through CyclePoint. 4

5 Direct Mail 6 Reasons Flyer Available in CA, CT, GA, IN, KY, ME, MO, NH, NY, OH, VA, WI Questions about Medicare? I ve got answers. < > No stress. And no cost to you. If you re 65 or will be soon, I can help you find a Medicare plan that may provide better coverage and savings even if you plan to continue working. That s because an individual Medicare plan may cover more of your health care needs than the group plan you re accustomed to without hurting your budget. As a local Medicare sales representative, I ll help you find the best plan for your needs. And you ll never pay a penny extra for my services, so let s talk! THIS IS AN ADVERTISEMENT. Y0071_15_21815_U_005 CMS Accepted 10/30/ reasons to give me a call soon: 1. It s FREE. You ll never pay a penny for my services, no matter how many times we meet or talk on the phone. 2. I know Medicare. I can help you understand the difference between copays and premiums, deductibles and coinsurance, and a lot of other important terms. 3. I know what s covered and what s not. While most preventive services are covered 100%, Original Medicare will only cover up to 80% of other medical costs. Find out if you need additional coverage, and if so, what type. 4. I do windows. And paperwork. OK, I don t really do windows, but I will help you with all of the paperwork to save you time and headaches. 5. Medicare doesn t just happen automatically. You have to choose which parts or additional plans you want to sign up for. And in order to do that, it s important to understand the differences in coverage and costs. 6. I m local. Chances are, I ve probably already helped some of your neighbors and co-workers find the right Medicare plans. And I m ready to help you, too. <XXXXXXXXXX> <1-XXX-XXX-XXXX> (TTY/TDD: 711) Authorized independent licensed agent for Anthem Blue Cross and Blue Shield in Indiana. You may also call Anthem Blue Cross and Blue Shield Customer Service at , TTY/TDD 711, 8 a.m. to 8 p.m., seven days a week (except Thanksgiving and Christmas) from October 1 through February 14, and Monday to Friday (except holidays) from February 15 through September MUMENMUB_005 Take advantage of my experience with no obligation to buy a plan. Anthem Blue Cross and Blue Shield is the trade name of Anthem Insurance Companies, Inc. Independent licensee of the Blue Cross and Blue Shield Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Anthem Blue Cross and Blue Shield is a Medicare Advantage Organization with a Medicare contract. Enrollment in Anthem Blue Cross and Blue Shield depends on contract renewal. This policy has exclusions, limitations and terms under which the policy may be continued in force or discontinued. For costs and complete details of the coverage, contact your insurance agent, Anthem Blue Cross and Blue Shield or visit us on the Web. 8.5 x 7 Flyer Customization Broker Phone Number Broker License Number *(Required for CA) ** Shipping Additional ** $75.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Each Direct Mail Turn Key Pricing $0.67 each includes standard postage $0.59 each includes standard postage $0.54 each includes standard postage $0.52 each includes standard postage $0.50 each includes standard postage $0.48 each includes standard postage 5

6 Direct Mail PC Broker Letter Available in CA, CT, GA, IN, KY, ME, MO, NH, NY, OH, VA, WI MUMENMUB Broker Co-Op PC LT We appreciate your trust and would like you to know our expertise also includes Medicare plans. We can explore all your Medicare options let us help! At <Broker Agency Name>, we thank you for allowing us to serve your needs and look forward to helping you for many years to come. Did you know that we also offer Medicare health plans? <Broker Agent Name> is an authorized licensed independent agent for Anthem Blue Cross and Blue Shield, one of the most trusted names in health care. Confidence in your health care choices is important. You deserve the security of knowing your health care coverage will take care of you when you need it most! With Anthem Blue Cross and Blue Shield, you get experience that you can rely on and their commitment to helping you simplify your life and improve your health. Anthem Blue Cross and Blue Shield offers a variety of plans that help meet your needs and budget. Benefit features of Anthem Blue Cross and Blue Shield plans include: A choice of Medicare health plans. Part D Prescription Drug plans. A wide range of premium options to best fit each individual s needs. Affordable dental and vision benefits. Turn to <Broker Agency Name> for all your Anthem Blue Cross and Blue Shield Medicare health plans to keep you covered during uncertain times. If you d like to know more, please give me a call at <1-XXX-XXX-XXXX>. We re here to help you with all your insurance needs. Sincerely, <Broker Agent Name> <Broker Agency Name> [<1-XXX-XXX-XXXX> (Local)] [<1-XXX-XXX-XXXX> (Toll free)] [<Broker Agency website>] [License number: <XXXXXXX>] Let me help you make the right choice. Call me today. There s never any obligation. 8.5 x 11 Letter #10 Envelope Broker Agency Name Broker Agency Logo Broker Number Broker Website Broker License Number *(Required for CA) Response Method(s): IVR (Telephone) Y0071_15_22066_U_005 CMS Accepted 10/30/2014 [<Broker Agency Logo>] 49536MUMENMUB_005 Each < > $ $0.753 $0.77 $ $0.742 $0.76 $ $0.737 $ $0.725 $0.71 $ $0.648 $0.69 $0.794 This is an advertisement Note: This marketing piece DOES run through CyclePoint. 6

7 MUMENMUB 2015 Broker Co-op HlthyChoices BR Direct Mail Healthy Choices Information Booklet Available in CA, CT, GA, IN, KY, ME, MO, NH, NY, OH, VA, WI THIS IS AN ADVERTISEMENT. PRSRT STD U.S. POSTAGE < PAID > San Diego, CA Permit #1 108 Leigus Road, Wallingford, CT Start learning about Medicare health plans today... so you'll be making the best choices later! Medicare Basics [<Event ID>] [<John Q. Sample>] [<1234 Street Name>] [<Extra Address Line>] [<City, ST >] [ ] Medicare is the federal health insurance program designed to help pay for medical, hospital and prescription drug coverage. Let s take a look at how it works... Medicare Part A: Hospital Insurance What it covers: Inpatient care in hospitals and skilled nursing facilities (not custodial or long-term care). Hospice and some home health care services. What it costs: Premium: For most people, there s no monthly premium for Part A coverage. It is funded by the Social Security tax you and your employers have already paid. Deductible: There is a deductible that you must pay before Medicare will cover any expenses. Coinsurance: If you have a long hospitalization of more than 60 days, you will also have to pay a daily coinsurance fee. Inside... The parts of Medicare Plan choices and payment options What you need to do and when you need to do it Y0071_15_19946_U_003 CMS Accepted 11/04/2014 Make the best Medicare choice. Use this guide to learn about coverage, costs and choices and what they mean to you. Compliments of your local Anthem Blue Cross and Blue Shield agent MUMENMUB_003 Medicare Part B: Medical Insurance What it covers: Doctors services, hospital outpatient care and some home health care services, as well as lab tests and durable medical equipment. Most preventive services, including a yearly wellness exam. Hospice and some home health care services. What it costs: Premium: You pay a monthly Part B premium that depends on your income. Most people pay the standard monthly premium. The amount you pay can change each year depending on your income. Each year, Social Security will notify you if you have to pay more than the standard premium. Deductible: You must meet an annual deductible before your Part B benefits kick in. Coinsurance: After you meet the deductible, Medicare generally pays 80% of the charges it approves. You typically are responsible for paying the remaining 20% or applicable copayment of the Medicare-approved amount. 4 5 You have choices. Make them with confidence. Are you interested in: Whether you re new to Medicare or just want to see how you can 1. More savings and protection from high medical costs? get more coverage, this guide will help explain some of the options Turn to pages 6 and 7 for information about Medicare Advantage available to you, and how you can get more savings with a plan from plans. Anthem Blue Cross and Blue Shield. 2. Simplifying your medical and prescription drug coverage? This booklet will help you: Turn to page 8 to learn more about Medicare Advantage with prescription drug coverage. Learn what services are covered by Original Medicare and what costs you may be responsible for. 3. Seeing how you can save money on your existing plan? Turn to page 12 for money-saving tips. Learn about Medicare Advantage health plans that cover many of the costs that Medicare alone doesn t pay. We can talk about your options and any plans you want to discuss. Know how and when to enroll in a plan. You can use this quick guide to help find the options that fit your lifestyle and budget. Call me for more information! <> <1-XXX-XXX-XXXX> [<Extension: XXX>] <(TTY/TDD: 711)> An authorized independent licensed agent for Anthem Blue Cross and Blue Shield. 2 3 Beyond the Basics Your Medicare Coverage Choices at a Glance Medicare Part C: Medicare Advantage Plans Once you have Part A and Part B, you have two paths: You can Many people choose additional insurance to pay the medical continue to get your coverage through Original Medicare, or choose expenses not covered by Medicare alone. With a Medicare a Medicare Advantage plan. Use these steps to help you decide Advantage (MA) or Medicare Advantage Prescription Drug Plan which way to get your coverage. (MAPD) from Anthem Blue Cross and Blue Shield, you can save money, since you ll have: Start A limit on the amount of money you could spend out-of-pocket. Step 1: Decide how you want to get your coverage. Set copays, making it easy to know in advance what you ll pay for covered services. ORIGINAL or MEDICARE ADVANTAGE PLAN MEDICARE Part C (like an HMO or PPO) What it covers: Part A Part B Part C Medicare Advantage plans cover the same hospital and medical Hospital Medical Combines Part A, Part B benefits as Medicare Parts A and B. Insurance Insurance and usually Part D Both types of Medicare Advantage plans may give you more benefits than Medicare alone. Step 2: Decide if you need to Step 2: Decide if you need to add drug coverage. add drug coverage. How it works: To join, you have to have Medicare Parts A and B Part D Part D and live in the plan s service area. You can choose from different Prescription Prescription Drug types of Medicare Advantage plans from Anthem Blue Cross and Drug Coverage (Most Blue Shield. Coverage Medicare Advantage Plans cover prescription HMO plans keep your costs low by giving you a network drugs. You may be able Optional of doctors and hospitals to choose from. to add drug coverage in supplemental coverage some plan types if not PPO plans let you see doctors outside of the network, but already included.) you can also choose to keep your costs low by using network Additional doctors. private insurance End What it costs: You must continue to pay your Medicare Part B options premium. Medicare Advantage plans may have premiums, copays If you join a Medicare Advantage and deductibles. End plan, you don t need, and can t be sold, a Medicare Supplement 6 Insurance (Medigap) policy. 7 6 x 9½ Full Color Booklet (Folded) State License # (Required (California ONLY) for CA) Response Method(s): Telephone Remember: Most people don t pay a premium for Part A coverage because they (or their spouse) paid Medicare taxes while they were working. Medicare Part D: Prescription Drug Coverage Most people do pay a premium each month for Part B. Part D is the Medicare prescription drug benefit offered by private insurers like Anthem Blue Cross and Blue Shield. There are two ways to get Medicare Part D drug coverage: You can get a stand-alone Prescription Drug Plan (PDP). Benefits and premiums vary by the company offering the plan and your geographic region. You can get a Medicare Advantage Prescription Drug Plan (MAPD) that combines both medical and prescription drug coverage (see Part C on pages 6 and 7). This means you can simplify your coverage with one card that takes care of everything. Your Anthem Blue Cross and Blue Shield representative can help you find the Part D Prescription Drug Plan that fits your specific needs. 8 9 Enrolling in Medicare Getting Medicare benefits is not always as simple as just turning 65. There are actions to take during preset enrollment periods. For example, if you are like most, you must sign up when you are first eligible to receive Part A, Part B and Part D to avoid coverage delays and premium penalties that last for as long as you have Medicare. If you are already collecting benefits from Social Security or the Railroad Retirement Board (RRB), you will automatically get Part A and Part B. If you are age 65 or older and you aren t getting Social Security or RRB benefits yet (such as if you re still working), you won t get Part A and Part B automatically; you have to sign up for them. Contact Social Security three months before you turn 65. If you worked for the railroad, contact the RRB to sign up. 10 Enrolling in a Medicare Advantage or Part D Plan Initial Enrollment Period The Initial Enrollment Period begins three months before your 65th birthday and ends three months after you turn 65. Annual Election Period If you miss your Initial Enrollment Period and you would like to enroll in a Medicare Advantage or a Prescription Drug Plan, you will have to wait until the next Annual Election Period, October 15 through December 7. If you enroll during the Annual Election Period, your coverage will start in January. Special Enrollment Period You may be eligible for a Special Enrollment Period in certain situations, such as if you move, are on Medicaid or receive certain types of state assistance. Many people qualify for a Special Election Period and may not know it. Your Anthem Blue Cross and Blue Shield representative can help assess your unique situation and see what options are available to you. Medicare Advantage Disenrollment Period If you enroll in a Medicare Advantage Plan and later change your mind, you can disenroll from January 1 through February 14. During this time, you will be enrolled in Original Medicare and will have the option of choosing a stand-alone Prescription Drug Plan. 11 Turn Key Each Print-N-Ship ** Shipping Additional ** 200 min-9999 $1.180 $1.200 $ $1.030 $1.050 $ $0.960 $0.980 $0.630 When you need extra help If you qualify for Medicare s Extra Help and are enrolled in a Part D plan, Medicare can help by paying a percentage of your prescribed drug costs. If you qualify, you will get the following: Help paying your drug plan s monthly premium, yearly deductible, coinsurance and copays for covered prescription drugs. No coverage gap. No late enrollment penalty. For more information about Extra Help, please visit Your partners are here to help <Agent Name> and Anthem Blue Cross and Blue Shield As your local agent, my job is to help you understand your Medicare options, answer your questions, and help you determine which plan benefits best align with your health needs and your budget. Best of all, you ll never pay a penny for my services. So you can call me with confidence, knowing I m just a phone call or a cup of coffee away. I represent plans from Anthem Blue Cross and Blue Shield because of three key principles we share: Simplicity. You have a choice of affordable Medicare health plans, along with local, personal service to help you find the right one for you. Access. Anthem Blue Cross and Blue Shield offers a great network of doctors and hospitals. Like me, they re here when you need them. Now s the time to start learning about Medicare. By acting now, you can be choosy about your health plan. As your local authorized independent licensed agent for Anthem Blue Cross and Blue Shield, I can answer your questions over the phone or in the comfort of your home. <> <1-XXX-XXX-XXXX> [<Extension: XXX>] (TTY/TDD: <711>) Call me today! 12 Trust. Generations of Americans have trusted Anthem Blue Cross and Blue Shield for affordable, quality health plans. And I trust them with valued clients like you Benefits, formulary, pharmacy network, provider network, premium, and/or copayments/coinsurance may change on January 1 of each year. The benefit information provided is a brief summary, not a complete description, of benefits. For more information, contact the plan. Limitations, copayments and restrictions may apply. Anthem Blue Cross and Blue Shield is a Medicare Advantage Organization with a Medicare contract. Enrollment in Anthem Blue Cross and Blue Shield depends on contract renewal. Anthem Blue Cross and Blue Shield is the trade name of Anthem Health Plans, Inc. Independent licensee of the Blue Cross and Blue Shield Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. 15 Note: This marketing piece DOES run through CyclePoint. 74

8 Direct Mail Med Supp Non-Seminar Postcard Available in CA, CT, CO, GA, IN, KY, ME, MO, NV, NH, OH, VA, WI? < WPADVOTH011M(12)-IN How can I help protect myself against high medical costs? Can I get guaranteed coverage for life? * Can I get better benefits or lower premiums? <Event ID: XXXX> <John Q. Sample> <1234 Street Address> <Extra Address Line> <City, ST > > <PRSRT STD US POSTAGE PAID MAILED FROM ZIP CODE PERMIT #1407> I can help you get the answers and protection you need. Letter Includes: 11 x 6 Postcard State License # (Required (California ONLY) for CA) Broker Photo (Not Required) Your health is too important to leave to chance. You have a wide range of Medicare Supplement plans to choose from, with different benefits and premiums. How do you know which one is best for you? As a local licensed Medicare insurance agent, I ve helped many people in your community find the right health plan for their needs and budget and I can do the same for you. Call me today with no obligation and at no extra cost to you. Get the protection you need Don t find out the hard way that you don t have the coverage you need. With the savings you want You may get better benefits for less cost. And reliability you can count on. You can have guaranteed coverage for life from a name you know and trust.* [< >] Call me! <XXXXXXXXXX> <1-XXX-XXX-XXXX> <(TTY/TDD: 711)> Use Personal Privacy Code: <XXX-XXX-XXXX> An authorized licensed agent for Anthem Blue Cross and Blue Shield in Indiana. [License number: <XXXXXXX>] Response Method(s): Telephone Each $0.584 $ $ $0.482 * There are 2 exceptions/restrictions: nonpayment of premiums and material misrepresentation. The purpose of this communication is the solicitation of insurance. Contact will be made by an insurance agent or insurance company. Not connected with or endorsed by the U.S. Government or the federal Medicare program. Anthem Blue Cross and Blue Shield is the trade name of Anthem Insurance Companies, Inc. Independent licensee of the Blue Cross and Blue Shield Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Note: This marketing piece DOES run through CyclePoint. 87

9 Direct Mail Med Supp Seminar Postcard Available in CA, CO, CT, GA, IN, KY, ME, MO, NV, NH, OH, VA, WI? WPADVOTH010M(12)-IN How can I protect myself against high medical costs? How can I help close the coverage gaps in Original Medicare? How can I learn about my options so I can make the best choices for me? <Event ID: XXXX> <John Q. Sample> <1234 Street Address> <Extra Address Line> <City, ST > < > <PRSRT STD US POSTAGE PAID MAILED FROM ZIP CODE PERMIT #1407> Get the answers you need at a FREE SALES SEMINAR. Letter Includes: 11 x 6 Postcard Venue Information State License # (Required (California ONLY) for CA) Broker Photo (Not Required) Come to a FREE Medicare Supplement sales seminar. Get answers and gain confidence with no obligation to enroll! Response Method(s): Telephone As a local licensed Medicare insurance agent, I ve helped many people in your community and I know how many questions you may have about your Medicare options. That s why I encourage you to come to a FREE sales seminar I m hosting in your area. You ll get the answers you need, learn from the questions that others may ask, and find out about your options. I can also help you find the right plan for your needs and budget. There is no pressure and no obligation to enroll. Choose a convenient location and date, and mark your calendar: <Location Name> <Address 1> <Additional Address 2> <Location Time> <Location Dates, 20XX> [<Location Name> <Address 1> <Additional Address 2> <Location Time> <Location Dates, 20XX>] [<Location Name> <Address 1> <Additional Address 2> <Location Time> <Location Dates, 20XX>] [< >] Call me! <XXXXXXXXXX> <1-XXX-XXX-XXXX> <(TTY/TDD: 711)> Use Personal Privacy Code: <XXX-XXX-XXXX> An authorized licensed agent for Anthem Blue Cross and Blue Shield in Indiana. [License number: <XXXXXXX>] Each $0.584 $ $ $0.482 The purpose of this communication is the solicitation of insurance. Contact will be made by an insurance agent or insurance company. Not connected with or endorsed by the U.S. Government or the federal Medicare program. Anthem Blue Cross and Blue Shield is the trade name of Anthem Insurance Companies, Inc. Independent licensee of the Blue Cross and Blue Shield Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Note: This marketing piece DOES run through CyclePoint. 98

10 Broker Brochure Three Reasons Available in CA, CT, GA, IN, KY, ME, MO, NH, NY, OH, VA, WI Give me a call. I m here to help. <BrokerName> <1-XXX-XXX-XXXX> (TTY/TDD: <711>) [<broker >] [<Agency Name>] Call me, and let s compare plans and premiums and find the best one for you. An authorized licensed [independent] agent for <Company Name> in <State>. [License number: <XXXXXXX>.] < <Logo> <State legal> <Plan s legal or marketing name> is a Medicare Advantage Organization with a Medicare contract. Enrollment in <Plan s legal or marketing name> depends on contract renewal. The benefit information provided is a brief summary, not a complete description, of benefits. For more information, contact the plan. Limitations, copayments and restrictions may apply. Benefits, formulary, pharmacy network, provider network, premium and/or copayments/coinsurance may change on January 1 of each year. This policy has exclusions, limitations and terms under which the policy may be continued in force or discontinued. For costs and complete details of the coverage, contact your insurance agent, <Company Name>, or visit us on the Web. Let my Medicare expertise guide you to the right plan for your needs. Together we can explore options and answer your questions. > 8½ x 11 Full Color Trifold Brochure Broker Phone Number State License # (Required (California ONLY) for CA) MUBENMUB Broker Co-op Brochure <Logo> Y0071_15_19947_U CMS Accepted 10/01/2014 <45732MUBENMUB> Note: This piece cannot be used as a mailer. < > How my Medicare experience can work for you Three important ways I can help you: 1. Understand your Medicare options. Let me help you understand what Medicare does and doesn t cover, the difference between Original Medicare and Medicare Advantage Plans (Medicare Part C) and where a Medicare Supplement plan fits in. [I ll also clarify how prescription drug plans (Medicare Part D) work.] My job is to help take the confusion out of Medicare. You pay $0 for my services. Think of me as a valuable resource. I have the knowledge and experience to answer your questions and help you sort through your options. Call on me anytime, and you won t pay a penny for my services. Each $ $ $ $ Find the best Medicare insurance for your needs. I can help you compare your current plan with others and find the best coverage for your needs. You can see a side-by-side comparison of plans from the same company and other companies. [I can also tell you about affordable options for dental and vision benefits.] 3. Gain confidence that your Medicare forms are submitted correctly. I will be by your side to help with your paperwork, the procedures and deadlines. Working with someone like me who has Medicare expertise will save you time, trouble and unnecessary worry. Call me today. There s no cost or obligation to you. <Logo> 10

11 Broker Flyer/Hand-Out Med Supp Flyer Available in CA, CT, CO, GA, IN, KY, ME, MO, NV, NH, OH, VA, WI? How can I close the coverage gaps in Original Medicare? How do I know if I have the right coverage for me? Get a FREE Medicare coverage review. As a local health plan agent specializing in Medicare, I ve helped many people in your community get the right Medicare health plan for their needs and I can do the same for you. A variety of Medicare Supplement insurance plans are available, with different premiums and coverage options. I ll answer your questions, help compare rates and benefits, and guide you to the plans that fit your needs and budget. A Get the protection you need Don t find out the hard way that you don t have the coverage you need. A With the savings you want You may get better benefits for less cost. A And reliability you can count on. You can have guaranteed coverage for life from a name you know and trust.* [Call me now! I will be happy to:] [A Meet with you for a relaxed, no-obligation consultation.] [A Speak with you by telephone.] [A Send you more information.] [< >] Call me! <XXXXXXXXXX> Learn about your options and compare rates and benefits. J No pressure J No obligation to enroll J No extra cost to you <1-XXX-XXX-XXXX> <(TTY/TDD: 711)> <hours of operation> An authorized licensed agent for Anthem Blue Cross and Blue Shield underwritten by Community Insurance Company in Ohio. [License number: <XXXXXXX>] *There are 2 exceptions/restrictions: nonpayment of premiums and material misrepresentation. Not connected with, sponsored by, nor endorsed by the federal or state government, the Social Security Administration, the Centers for Medicare and Medicaid Services, or the Department of Health and Human Services. The purpose of this communication is the solicitation of insurance. Contact will be made by an insurance agent or insurance company. The Medicare Supplement insurance policy form number(s): <WPPLANAM(09) OH; WPPLANFM(09) OH; WPPLANHiFM(09) OH; WPPLANGM(09) OH; and WPPLANNM(09) OH>. The agent/broker is making the sale on behalf of Community Insurance Company. You may verify the agent/ broker and Community Insurance Company information by contacting: The Ohio Department of Insurance, 50 W. Town Street, Third Floor Suite 300, Columbus, OH Consumer Hotline: or TDD Number: (614) Contact the plan: Community Insurance Company (dba Anthem BCBS), 1351 William Howard Taft, Cincinnati, OH 45206, Phone number: (877) Anthem Blue Cross and Blue Shield is the trade name of Community Insurance Company. Independent licensee of the Blue Cross and Blue Shield Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. WPADVFL009M(12)-OH 8.5 x 11 Letter Flyer / Hand-Out Broker License Number *(Required for CA) Phone Number Hours of Operation Broker Photo (Not Required) Also, this piece cannot be used as a mailer. ** Shipping Additional ** 100 $ $ $ $ $

12 Broker Flyer/Hand-Out Med Supp Seminar Flyer Available in CA, CT, CO, GA, IN, KY, ME, MO, NV, NH, OH, VA, WI?How can I help close the coverage gaps in Original Medicare? How can I be sure I m making the best choices for me? Come to a FREE Medicare Supplement Sales Seminar. Get answers and gain confidence with no pressure or obligation to enroll. As a local health plan agent specializing in Medicare, I ve helped many people in your community so I know you may have questions about your Medicare options. That s why you re invited to a FREE Medicare Supplement sales seminar I m hosting in your area. Get answers to your questions. Learn from questions others may ask. Understand your choices in Medicare Supplement insurance plans. Find the right plan for your needs and budget. <XXXXXXXXXX> An authorized licensed [< >] insurance agent for Anthem Blue Cross and Blue Shield in Ohio. [License number: <XXXXXXX>] Call me now! <1-XXX-XXX-XXXX> <(TTY/TDD: 711)> Join me at a seminar convenient to you: <Location Name> <Address 1> <Additional Address 2> <Location Time> <Location Dates, 20XX> [<Location Name> <Address 1> <Additional Address 2> <Location Time> <Location Dates, 20XX>] [<Location Name> <Address 1> <Additional Address 2> <Location Time> <Location Dates, 20XX>] [<Location Name> <Address 1> <Additional Address 2> <Location Time> <Location Dates, 20XX>] 8½ x 11 Full Color Flyer / Hand-Out Phone Number Broker License Number (Not (Required Required) for CA) Broker Photo (Not Required) Venue Information Also, this piece cannot be used as a mailer. Not connected with, sponsored by, nor endorsed by the federal or state government, the Social Security Administration, the Centers for Medicare and Medicaid Services, or the Department of Health and Human Services. The purpose of this communication is the solicitation of insurance. Contact will be made by an insurance agent or insurance company. The Medicare Supplement insurance policy form number(s): <WPPLANAM(09)- OH; WPPLANFM(09)-OH; WPPLANHiFM(09)-OH; WPPLANGM(09)-OH; and WPPLANNM(09)-OH>. The agent/broker is making the sale on behalf of Community Insurance Company. You may verify the agent/ broker and Community Insurance Company information by contacting: The Ohio Department of Insurance, 50 W. Town Street, Third Floor - Suite 300, Columbus, OH Consumer Hotline: or TDD Number: (614) Contact the plan: Community Insurance Company (dba Anthem BCBS), 1351 William Howard Taft, Cincinnati, OH 45206, Phone number: (877) Anthem Blue Cross and Blue Shield is the trade name of Community Insurance Company. Independent licensee of the Blue Cross and Blue Shield Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. WPADVFL011M(12)-OH ** Shipping Additional ** 100 $ $ $ $ $

13 Broker Flyer / Hand-Out Turning 65 Educational Event Flyer Available in CA, CT, GA, IN, KY, ME, MO, NH, NY, OH, VA, WI < > Join us for an educational health seminar where all your questions about Medicare coverage will be answered. Be with others in your community to feel more informed about your Medicare choices. [Refreshments will be served.] Get answers with no obligation. Understand your Medicare choices. Find out about recent Medicare changes. Learn about important enrollment deadlines. [The Medicare Annual Enrollment Period ends <December 7>.] This event is only for educational purposes, and no plan-specific benefits or details will be shared. <Plan s Legal or marketing name> is a Medicare Advantage Organization with a Medicare contract. Enrollment in <Plan s legal or marketing name> depends on contract renewal. <State legal> Y0071_15_19921_I 07/10/ MUMENMUB 2015 Broker Co-op Educational Flier Learn everything you wanted to know about Medicare at a FREE educational seminar. Reserve your seat now. Space is limited! Call <1-XXX-XXX-XXXX>, <(TTY/TDD: 711)> <Location Name> <Address 1> <Additional Address 2> <Time> <Dates, 20XX> [<Location Name>] [<Address 1>] [<Additional Address 2>] [<Time>] [<Dates, 20XX>] [<Location Name>] [<Address 1>] [<Additional Address 2>] [<Time>] [<Dates, 20XX>] [<Location Name>] [<Address 1>] [<Additional Address 2>] [<Time>] [<Dates, 20XX>] < Logo > <45768MUMENMUB> 8½ x 11 Full Color Flyer / Hand-Out Venue Information ** Shipping Additional ** 100 $ $ $ $ $

14 Broker Flyer/Hand-Out Happy Birthday Available in CA, CT, GA, IN, KY, ME, MO, NH, NY, OH, VA, WI Celebrate your birthday with some good advice. Every birthday marks a new beginning and a new year to look forward to. This year is especially important, because it s your year for Medicare! I can give you friendly, professional advice that comes with no cost or obligation. Together we can review: How Medicare works what it does and doesn t cover. Plan options finding the best plan for your individual needs. How and when to enroll so your coverage is in place exactly when you need it. <Agent s name - Fillable field> an authorized independent licensed insurance agent <1-XXX-XXX-XXXX> [<Ext. XXX>] (TTY: <711>) Americans have trusted Anthem Blue Cross and Blue Shield for generations. In fact, we ve been providing health benefits since before Medicare began. You can rest assured that you ll get the quality coverage you need and the service you deserve. Call me today! 8½ x 11 Full Color Flyer / Hand-Out Agency Name (Not Required) Phone Number Broker Address Broker License Number (Required (California ONLY) for CA) Broker Photo (Not Required) Anthem Blue Cross and Blue Shield is a Medicare Advantage Organization with a Medicare contract. Enrollment in Anthem Blue Cross and Blue Shield depends on contract renewal. This policy has exclusions, limitations and terms under which the policy may be continued in force or discontinued. For costs and complete details of the coverage, contact your insurance agent, Anthem Blue Cross and Blue Shield or visit us on the Web. Anthem Blue Cross and Blue Shield is the trade name of Anthem Insurance Companies, Inc. Independent licensee of the Blue Cross and Blue Shield Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. This Note: piece This cannot piece is be CITY used specific. as a mailer. You are NOT able to use state or county name in the place of City Name. Also, this piece cannot be used as a mailer. Y0071_15_21810_U_005 CMS Accepted 10/14/ WPSENMUB 2014 Age In Flier MUMENMUB_005 ** Shipping Additional ** 100 $ $ $ $ $

15 Broker Flyer / Hand-Out General Flyer (Lock-In) Available in CA, CT, GA, IN, KY, ME, MO, NH, NY, OH, VA, WI Let's talk about the best Medicare health plan for you! As your local broker, I specialize in matching the right Medicare plan to your personal needs and budget. Call me if you want to: Save money with lower premiums. Save money with lower copays. Save money on prescription drug coverage. Save money with affordable dental and vision benefits. There is no obligation or cost to you for my services. I can show you a variety of solutions from Anthem Blue Cross and Blue Shield, a trusted leader in Medicare plans. Let me help you: Compare plans to find the best one for you. Find the right prescription drug plan, based on your current medicines and favorite pharmacies. Get quality, affordable dental and vision coverage. Complete the paperwork and help you enroll. Call me now! The Medicare Annual Enrollment Period ends December 7, <XXXXXXXXXX> 1-XXX-XXX-XXXX (TTY/TDD: 711) <Agency Name> An authorized licensed independent agent for Anthem Blue Cross and Blue Shield in Indiana. 8½ x 11 Full Color Flyer / Hand-Out Phone Number Broker License Number (Required (Not Required) for CA) Broker Photo (Not Required) Venue Information Also, this piece cannot be used as a mailer. This piece can be used as a flyer and as a mailer. Anthem Blue Cross and Blue Shield is a Medicare Advantage Organization and a Prescription Drug Plan with a Medicare contract. Enrollment in Anthem Blue Cross and Blue Shield depends on contract renewal. The benefit information provided is a brief summary, not a complete description, of benefits. For more information, contact the plan. Limitations, copayments and restrictions may apply. Benefits, formulary, pharmacy network, provider network, premium and/or copayments/coinsurance may change on January 1 of each year. This policy has exclusions, limitations and terms under which the policy may be continued in force or discontinued. For costs and complete details of the coverage, contact your insurance agent, Anthem Blue Cross and Blue Shield, or visit us on the Web. Anthem Blue Cross and Blue Shield is the trade name of Anthem Insurance Companies, Inc. Independent licensee of the Blue Cross and Blue Shield Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Y0071_15_22702_U_005 CMS Accepted <mm/dd/yyyy> 50445MUSENMUB 005 THIS IS AN ADVERTISEMENT. ** Shipping Additional ** 100 $ $ $ $ $

16 Print Ad / Newspaper Ad Slick Can your budget handle gaps in Medicare? Available in CA, CO, CT, GA IN, KY, ME, MO, NH, OH, VA, WI Can your budget handle gaps in Medicare? It s time to take action! You could save hundreds of dollars on health care expenses each year with a Medicare Supplement plan that pays for some of the costs not covered by Original Medicare. Let me explain the differences in coverage and costs, and help you find the right plan for your health needs and budget. Call me today! There s no obligation to enroll. Agent Name 123 Main Street Columbia, MO (573) (573) mobile Authorized licensed agent for Anthem Blue Cross and Blue Shield in Missouri. Serving Missouri for over 33 years. I can help. FREE MEDICARE PLAN Consultation Medicare Supplement Plans are also available to qualified persons under 65 who are eligible for Medicare because of disability. Not connected with or endorsed by the U.S. Government or the federal Medicare program. The purpose of this communication is the solicitation of insurance. Contact will be made by an insurance agent or insurance company. In Missouri, (excluding 30 counties in the Kansas City area) Anthem Blue Cross and Blue Shield is the trade name of RightCHOICE Managed Care, Inc. (RIT), Healthy Alliance Life Insurance Company (HALIC), and HMO Missouri, Inc. RIT and certain affiliates administer non-hmo benefits underwritten by HALIC and HMO benefits underwritten by HMO Missouri, Inc. RIT and certain affiliates only provide administrative services for self-funded plans and do not underwrite benefits. Independent licensee of the Blue Cross and Blue Shield Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. 8½ x 11 Full Color Print Ad / Newspaper Ad Slick Phone Number Broker License Number (Required (California ONLY) for CA) Insurance Agency Logo (Not Required) WPADVNP018M(11)-MO Ohio Version Can your budget handle gaps in Medicare? I can help. It s time to take action! You could save hundreds of dollars on health care expenses each year with a Medicare Supplement insurance policy that pays for some of the costs not covered by Original Medicare. Let me explain the differences in coverage and costs, and help you find the right plan for your health needs and budget. Call me today! There s no obligation to enroll. <Agent Name> <123 Main Street> [<Suite A>] <Cityname, ST ZIP Code> <(XXX) XXX-XXXX> [ <(XXX) XXX-XXXX>] Authorized licensed agent for Anthem Blue Cross and Blue Shield in Ohio. [License number: <XXXXXXX>.] [<Insurance Agency logo>] [Serving <city/area> for over <XX> years.] FREE MEDICARE SUPPLEMENT Insurance Policy Consultation Note: This piece is to only be used as a print ad / newspaper ad slick. You must provide your publication information (contact information of the newspaper company). Any alterations of this piece will result in noncompliance issues. ** Art Only ** 1 $50.00 Not connected with, sponsored by, nor endorsed by the federal or state government, the Social Security Administration, the Centers for Medicare and Medicaid Services, or the Department of Health and Human Services. The purpose of this communication is the solicitation of insurance. Contact will be made by an insurance agent or insurance company. The Medicare Supplement insurance policy form number(s): <WPPLANAM(09)-OH; WPPLANBM(09)-OH; WPPLANFM(09)-OH; WPPLANHiFM(09)-OH; WPPLANGM(09)-OH; and WPPLANNM(09)-OH>. The agent/broker is making the sale on behalf of Community Insurance Company. You may verify the agent/broker and Community Insurance Company information by contacting: The Ohio Department of Insurance, 50 W. Town Street, Third Floor - Suite 300, Columbus, OH Consumer Hotline: or TDD Number: (614) Contact the plan: Community Insurance Company (dba Anthem BCBS) at 1351 William Howard Taft, Cincinnati, OH 45206, phone number: Anthem Blue Cross and Blue Shield is the trade name of Community Insurance Company. Independent licensee of the Blue Cross and Blue Shield Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. WPADVNP018M(11)-OH 25 16

17 Billboard Turning 65 and have questions about Medicare? Available in CA, CT, GA, IN, KY, ME, MO, NH, NY, OH, VA, WI [< >] <State legal> [Y0071_15_21094_U CMS Accepted 10/01/2014] Have questions about Medicare? Call today! <Agent Name> <1-XXX-XXX-XXXX> [<Extension: XXX>] [<Agency Name>] THIS IS AN ADVERTISEMENT. <LOGO> [<47945MUMENMUB>] Billboard Art (Specs will be needed) Phone Number Broker License Number (Required (California ONLY) for CA) Broker Photo (Required) [< >] <State legal> [Y0071_15_21094_U CMS Accepted 10/01/2014] Have questions about Medicare? Call today! <Agent Name> <1-XXX-XXX-XXXX> [<Extension: XXX>] [<Agency Name>] THIS IS AN ADVERTISEMENT. <LOGO> [<47945MUMENMUB>] Note: This piece is to only be used for a billboard. You must provide your billboard company information (contact information) as well as specs (dimensions). Any alterations of this piece will result in non-compliance issues. ** Art Only ** 1 $50.00 Note: Additional charges may apply from your billboard company. This is your responsibility