Helicópteros y Vehículos Aéreos Nacionales, S.A. de C.V.
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1 Helicópteros y Vehículos Aéreos Nacionales, S.A. de C.V.
2 Index 1. Introduction 2. Corporate Name 3. Organization Chart 4. Basic Purposes 5. Strategic Advantages 6. S W O T 7. Market 8. Services 9. Current Situation 10. Development
3 Index 11. Strategic Objectives 12. Key Success Factors 13. Statistics 14. Conclusions
4 1.- I n t r o d u c t i o n
5 1.- I n t r o d u c t i o n Helicópteros y Vehículos Aéreos Nacionales S.A. de C.V. (Helivan) is a Mexican air taxi company established in 1996 with the aim to compete and regulate economic indicators of the until those days, closed and specialized air taxi market (off shore, seismic, fire fighting, ambulance), offering a company composed of professionals with extensive experience in the industry and with state of art equipment and technology, giving special emphasis on a client oriented service. In these fifteen years Helivan has positioned itself as the leading company in the Mexican market to compete and win major contracts undertakings established before, maintaining its operations on the run despite the global economic crisis of 2009.
6 1.- I n t r o d u c t i o n c o n t. Since the start of operations, Helivan has had a growth based on target objectives and its execution capacity among the variety of services offered; as well as the distinguishing advantages of the organization such as value added to our costumers in all services performed. Due to strategic analysis, Helivan decided to enter the market of air transportation specializing in countries of South America. So Market diversification is a key success factor, consecuently the company has began an incursion in new international markets working together with business partners to design proposals for clients in South America.
7 2.- C o r p o r a t e N a m e
8 2.- C o r p o r a t e N a m e Trade Name : Helicópteros y Vehículos Aéreos Nacionales, S.A. de C.V. Acronym: Helivan Date of Constitution: July 3rd 1996 (15 years of activity) Society Type: Privately Held Company Mission: Offer dependable services of quality and safety in air transport operations through: Modern equipment Technology use Well trained personnel with extensive experience
9 3.- O r g a n i z a t i o n C h a r t
10 3.- O r g a n i z a t i o n C h a r t
11 4.- Main Objectives
12 4.- Main Objectives
13 5.- S t r a t e g i c A d v a n t a g e
14 5.- S t r a t e g i c A d v a n t a g e 1996 Professionals with more than 20 years of experience on the field Crews with domestic and international experience Continuous type training and special operations Support of rescue programs to the civil population Extensive experience of pilots and technicians in flying type aircraft Aircraft Types Operated Helicopters Airplanes Bell 407, 412 ep Sikorsky S76 C+ Eurocopter AS 350B3 Eurocopter EC-135 Falcon 900, 50 y 20 Grumman v Beechcraft 1900 D Lear jet 60 y 45 Hawker 800 XP Super king air 200 Cessna 210 Citation ii
15 6.- S w o t
16 6.- S w o t STRENGTHS WEAKNESSES Experience and personnel availability Focused on customer s satisfaction Free development and support to enter international markets Strategic alliances Narrow institutional relationship with its customers Market knowledge Effective projects administration Safety systems adoption Insufficient work capital High personnel rotation Structural paradigms Customer s high requirements on the task force Accounts receivable recovery OPPORTUNITIES Increasing customer s needs of aerial transportation services Customers market strategy focused on potential abilities of the company Customers limited capacity to acquire this kind of assets THREATS Limited capacity and quality of domestic suppliers Commercial opening of market Word wide economic crisis (cyclical) Lack of specialized technical personnel Weakness of public finance Increasing and generic public regulations
17 7.- M a r k e t
18 7.- M a r k e t At present time, Helivan faces a highly competitive market shared with companies well supported with operative efficiency and international standards, that frequently offer introduction prices below the national reference. The company keeps its place on the market thanks to its extensive experience, accountability of its personnel and the close institutional relationship with its client. The knowledge of the media and the adoption of safety and quality management systems, as well as the strategic alliances with foreign suppliers can be pointed as their main strengths. The main risks faced by Helivan on the market are: the greater dependency of a single customer who is mexican government and the lack of financing resources which reflects in a capital work deficiency. The contracts celebrated by Helivan with its customers (mainly Petroleos Mexicanos PEP ), are affected by high costs on exchange rate, since most of the operations are made with foreign suppliers; also PEP does not handle payments in advance to support required services.
19 8.- S e r v i c e s
20 8.- S e r v i c e s All our services are legaly supported by contracts to assuring goals in the service and also diminishing legal risks.
21 9.- C u r r e n t S i t u a t i o n
22 9.- C u r r e n t S i t u a t i o n
23 10.- Accomplished Goals
24 10.- Accomplished Goals Despite significant increase in flown hours in recent years, we have not had any incident. This is the direct result of the commitment of Helivan to maintain high levels of safety throughout its operations, by establishing strict control, safety procedures and training for all the personnel (pilots, maintenance technicians and dispatchers) and the administrative support in their respective specialties and skills as well as control procedures and safety management. Helivan under its master development plan, established in previous years, won by public national bidding, two new contracts with Pemex Exploration and Production such as contract numbers and , valid until November 2013 the first and February 2014 the second one. Additionally, is convenient to point out that first step to implement SMS has been taken such as CEO commitment and training of main directives in this subject.
25 11.- S t r a t e g i c O b j e c t i v e s
26 11.- S t r a t e g i c O b j e c t i v e s ACTION LINE 1. Expand participation in the national market. 2. Exploring the participation on international Markets. 3. Participating in diversified markets, offering New services and integral solutions. 4. Integral personnel development. 5. Improving support for customer service
27 12.- K e y S u c c e s s F a c t o r s
28 12.- K e y S u c c e s s F a c t o r s Leadership In Market. Strategic Alliance With International Suppliers. Flexible Management. Fleet availability. Experienced And Well Trained Pilots And Mechanics. Knowledge Of Air Transport Market. Risks Management. Control Of Operating Costs. Leadership In Market. Client Satisfaction. Long Term Contracts. Market Diversification. Development Of International Market. Quality Culture. Continuous Improvement of Business Operation. Results Based On Plans, Programs And Strategies. Close Communication with customers. Improvement Of Safety practices, (TRM for entire staff).
29 13.- S t a t i s t i c s
30 13.- S t a t i s t i c s Flown Hours Billed in :00 600:00 480:00 360:00 240:00 120:00 00:00 January February March April May June July August September October November December
31 13.- S t a t i s t i c s Pilots and Technicians in Helivan Pilots Technicians Less than a year 1 Year 2 Years 3 Years 4 Years 5 Years 6 Years 7 Years 8 Years 9 Years 10 Years 11 Years
32 14.- C o n c l u s i o n
33 14.- C o n c l u s i o n s Helivan, throughout its trajectory has directed its efforts to be placed at the avant-garde in air transport services, and seek of a constant growth and to diversify, because the company has developed expertise to offer a wide variety of services to its customers. The strategy of the company is to reach a sustainable growth with an efficient operation that will allows a greater financial yield for its consolidation.
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