trade english 무역영어제 2 강

Transcription

1 trade english 무역영어제 2 강

2 0912 Class Agenda Time & Date: Recap: PIP introduction Topic: Improving writing skills Preview: Business proposal

3 0912 Class Objectives Text reading I read the textbook I know 3C rules The power of verb Use positive languages Trade English writing skills I understand the basic rules of writing trade English. Writing practice I can change the frame of English sentences to meet the writing rules.

4 0912 class sessions Text Lecture Session Text: P34-60 Trade English Session: 3C rules Power of verb Use precise, vivid word You-View Use positive languages GBC teamwork (20) Practice writing

5 Session1 Text Lecture

6 1.1 무역통신문 이란? What is trade English? Business English is generally referring to the English used for commercial transaction 일반적으로상거래에사용되는영어를비즈니스영어라고한다. 이중특히국제간무역에서사용되는영어를무역영어라고한다 Business English for International Trade is particularly referred to as Trade English

7 Trade: Cross-border flow of goods and services

8 Trade: Global imbalances

9 Trade: Surplus versus Deficit countries

10 Class Topics on Export-Export Procedures Writi ng skills 거래제의 (Busi ness Propo sal) 신용조회 (Credi t Inquir y) 거래문의 (Inqui ry) 청약 (Offer) 중간고사 승낙주문확인 Accep t, Order, Ackn owled ge 신용장 LC 환어음 Draft 대금결제 Paym ent

11 Operational Chart of International Trade

12 Keywords at each procedure

13 Keyword at the market research: Does it make business sense to market our new model in a new market? Demand to go up or down? Is there country risk? Is there non-tariff barriers 비관세장벽? Is competition strong? Is there enough middle class consumption

14 Is demand firm enough? ( 해외시장조사 ) Strong Bullish Firm 안정된 Weak Bearish Flat 활기없는 Dull 침체한

15 Keywords for business proposal We want to enter into business with you We d like to open an account with you. We are interested in doing business with you. 귀사와거래하고싶다. Quote us price 가격을제시해주시오 Send us your sample 귀사의샘플을보내주시요

16 Keywords for credit inquiry 3C (Market claim을예방하기위해서도꼭필요함 ) Character ( 상도덕 =moral commitment) Capital ( 재무상태 =financial standing) Capacity ( 영업능력 =business standing) Trader s reputation and stock price ( 업계의평판및주가 ) Business background( 거래업적 ): 다른업체와의거래실적

17 Offer keywords Selling offer 청약 Buying offer = order Firm offer( 확정오퍼 ) v Free offer( 불확정오퍼 ) Offerer vs offeree

18 Order Keywords 주문내용및조건상품명세 수량, 가격, 선적기한 운송, 보험에관한지시 포장방법 대금지불방법 Trial order 시험주문 Initial order 최초주문 재주문 repeat order Accept an order Take an order Cancel an order Fulfill an order

19 Keywords about Credit Drawer 어음발행인 Credit is available by negotiation ( 매입신용장 ) Credit is available by acceptance ( 인수신용장 ) Credit is available by sight draft Issuing bank ( 개설은행 ) Beneficiary ( 수익자 ) Applicant ( 개설의뢰인 ) Documentary L/C 화환신용장 (BL 등운송서류를첨부할것을조건으로지급. 인수또는매입할것을약정하는신용장.

20 Agreement on general terms and conditions of business 일반적거래협정 Both parties exchange agreement on: Business ( 거래형태 ): Principal( 본인 ) or Agent ( 대리인 ) 중누구를계약당사자 (party) 로할것인가? Quality ( 품질조건 ): Sale by sample ( 견본매매 ) 등 Quantity ( 수량조건 ) Price terms( 가격조건 ) Shipment term( 선적조건 ) Payment ( 대금지급 ) Shipping Marks ( 화인조건 )

21 Payment keywords Draft (Bill of Exchange) 환어음 Drawer 환어음발행인 Drawee 환어음지급인 Sight draft 일람출급환어음 Time draft=usance draft 기한부환어음 At 30 days after sight 일람후 30 일출급환어음 Honor a draft Protect a draft 환어음을인수하고만기에지급하다. Dishonor a draft 환어음의인수를거절하다 ( 부도 )

22 Shipment keywords Loading port 선적항 Discharging port 양륙항 1>Shipping request 선복요청서 (shipper 가 carrier 에게선복요청서 ) 2> booking for shipping ( 선복예약 ) 3> shipping Order ( 선적지시 ) 4> Dock Receipt ( 부두수취증 ) for container Mate s Receipt ( 본선수취증 ) 5> bill of Lading (BL) 6> Delivery Order ( 화물인도지시서 ): 수화인은선사에 B/L 을제출하고 DO 를받는다.

23 Commercial Invoice 상업송장 Insurance Policy 보험증권 B/L 선화증권 Documentary draft (=Draft+ 상업송장 + 보험증권 + 선화증권 ) Sight draft: 일람출급환어음 ( 환어음이지급인에게제시되었을때지급인이즉시환어음의금액을지불하는환어음 )

24 Marine insurance keywords 보험자 Insurer 보험계약자 policy holder 피보험자 insured 피보험이익 Insurable interest 보험료 : Insurance premium 보험가액 : insurable value 전부보험 : Full insurance Insurance policy 보험증권 Insurance certificate 보험증명서

25 Claim keywords Transport claim Trade claim Market claim: 시장시황 Market situaiton 이자신에게불리하게변동 fluctuation 되었을때물품의인수거부와가격의인하를위해의도적으로부당한클레임을제기하는마켓클레임이가장문제시된다. 무역클레임의해결방법 : Compromise( 타협 ) Intermediation ( 알선 ) Arbitration ( 중재 ) Litigation ( 소송 )

26 Session1: Text Lecture Improving Writing Skills

27 The Writing Process Prewriting: Analyze Anticipate Adapt Writing: Research Organize Compose Revising: Proofread Evaluate

28 Writing rules of trade English CONCISE CONCRETE Clear POSITIVE CONVERSATI ONAL PLAIN WORD YOU-VIEW Versus WE-VIEW Specific, Precise Vivid

29 Clear ( 명료성 ) Ambiguous ( 대명사사용 ) Jones & Co. maintain excellent relations with their New York distributors, but they are still not doing as much advertising as they expect them to do. 죤스회사는뉴욕의유통업체와좋은관계를맺고있지만그들은기대한만큼광고를하고있지않다. clear

30 Concrete ( 구체적 ) ambiguous Thank you for your recent order. Concrete Thank you for your order No as of March 1

31 Concise ( 간결성 ) P41 Boring, dull With regard to the Letter of Credit, we have already instructed our bank to amend by cable. concise We have already instructed our bank to amend the Letter of Credit by cable. 은행에게 LC 를수정하라고지시했다.

32 CONCISE Due to the fact that Held a meeting with him For the purpose of getting In a position to do In compliance with your request In the amount of In the course of of In the event that Because Met him To get can do As requested For During If

33 Correct( 정확성 ) Incorrect You ask very short delivery for your order. correct You require prompt delivery of your oder 귀사는귀사주문품의신속한배달을요청하다.

34 Correct incorrect We received your letter of June 21, for which I think you, but I regret that we cannot accept your proposal. correct We appreciate the proposal in your letter of June 21, but regret that we cannot accept it. 당사는귀사의 6 월 21 일자편지를받았다감사하지만유감스럽게도귀사의제안을받아들일수없다.

35 Complete incomplete Shipment will be made in due course 선적은정히이루어질것이다. complete Your order for voicepen will be shipped at the end of this month. You will receive them early next month.

36 Courtesy No courtesy We cannot comply with your request. Courtesy We are afraid we cannot comply with your request. 당사는귀사의요청을받아들수없다.

37 강력성 (forcefulness): The power of verb P43 Noun-delivery The delivery of the shipment should be accompanied by you until next Thursday. 적송품의배달은다음목요일까지이루어져야한다. verb-deliver You should deliver the shipment until next Thursday.

38 The power of verb Weak (Noun-centered) The exporter must grant acceptance of the counter offer. 수출업자는반대청약을승낙해야한다. Strong (Verb-centered) The exporter must accept the counter offer.

39 Use precise verbs General Our salesperson will contact you next week. Precise Our sales person will (telephone, fax, , visit) you next week.

40 Use concrete nouns General A change in our budget. Concrete A 10 percent reduction in our budget. A person called. Mr. Kim Myong-Sup, the finance manager, called. We improved the assembly line. We installed 26 Unimate robots on the assembly line.

41 I-View versus You-View I/We View We have shipped your order by UPS, and we are sure it will arrive in time for the sales promotion January 15. You View Your order will be delivered by UPS in time fo ryour sales promotion January 15. 당사의귀사의주문품을 UPS 편으로보냈다. 1 월 15 일영업프로모션에맞추어서제시간에도착할것으로확신한다.

42 Conversational: Level of Diction Unprofessional (Lowlevel diction) Conversational (Middle-level diction) badmouth criticize denigrate guts nerve courage Formal (High-level diction) Pecking order Line of command hierarchy Ticked off upset provoked Rip off Rat on Steal Inform Expropriate Betray If you just hang in there, we can snag the contract If we don t get discouraged, we can win the contract If the principals persevere, they can secure the contract.

43 CHECK: Self-assessment on a 1-5 scale: Give 5 if you think you did excellent or 1 if you think you did poorly Text reading Trade English writing skills Writing practice GBC speaking I read the textbook I know 3C rules The power of verb Use positive languages I understand the basic rules of writing trade English. I can translate English sentences that I learn in the class. I can change the frame of English sentences to meet the writing rules. I can tell you my story using the vocabulary we learn in the class. Score: Score: Score: Score:

44 Let s call it a day Ahn Mi-Young