September 23rd - 26th Please, consider NOT to include this page in the printed version in order to preserve the environment

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1 September 23rd - 26th 2012 Effective Budgeting and Cash Flow Management Please, consider NOT to include this page in the printed version in order to preserve the environment

2 Effective Budgeting and Cash Flow Management Overview: Although today s finance professionals are still required to fulfil their traditional role of maintaining good financial control, sound corporate governance and best practice, there is an increasing expectation that the best finance executives also support the organisation by providing relevant systems and information that enables strategic decision-making, adding value to the business and providing focused support to the Board. Two of the key areas where the finance executive can add real value to the organisation include budgeting and cash flow management and planning. This course looks at the key principles, best practice and up to date thinking in these two important areas and will provide delegates with the basis on which they can add further value to their own organisation. Cash Flow The statistics for corporate failures highlight the many companies that collapse every year because they did not pay heed to economic management practises. Effective cash flow management is the key to business survival and growth, yet many managers and business owners are unclear about the key drivers of strong cash flow and do not know the most important measures to monitor and control it. This course covers all aspects of cash flow management: What it is, how to measure and monitor it, and how to effectively control and improve it. Budgeting Success in any organisation depends on being able to develop and implement effective plans to achieve the organisation s objectives. Although some see budgeting as a burden, the most successful organisations use the budget process to produce powerful plans to keep them on track to deliver their goals and vision. This course provides you with an up-to-date guide to the effective budgeting of your business including tailored cost control techniques. To register, contact: Sudhir Jenna, Project Manager Tel: Fax: sudhirj@naseba.com Who should attend Finance managers and accountants; any manager responsible for key commercial aspects of their business; and business owners and bankers. Any manager responsible for delivering organisational objectives and targets, managers in charge of developing frameworks for improving public or private sector performance, and professionals responsible for preparing and controlling departmental budgets. Our philosophy naseba comes from the Japanese expression naseba naru, which when translated means: When there is a will there is a way. The word naseba can literally be translated as: If you make it happen. naseba is all about creating opportunities for success. Each of our Make it Happen courses gives professionals from different industries new skill sets, strategies and techniques so they can make it happen.

3 Tr ainer s profile Course Highlights: You will learn from an international trainer who has extensive experience and business knowledge. Paul Lower More than 30 years training experience Over 25 years board level experience in global businesses managing growth Worked extensively with clients from Middle East and Africa Fellow of Chartered Institute of Management Accounts (CIMA) Corpor ate Career Paul has had more than twenty five years board level experience in global businesses managing high growth, business change, evolving markets and supply chains. He is also an experienced consultant and adviser to small and medium sized businesses. He has presented courses in the UK, USA, Africa and the Middle East. Cash Flow Management Learn why cash flow is the key to business survival and growth Get practical tips to improve working capital management and profit Identify critical success factors for strong results Understand how winning organisations use powerful KPIs Develop KPIs that help you deliver results Budgeting Learn how to tie your strategy to effective annual budgets Get practical tips to improve budgeting in your organisation Identify critical success factors for your organisation Understand how winning organisations harness the power of the Balanced Scorecard Develop KPIs that will help you to deliver results Business & Management Coaching For more than 30 years he has trained and mentored non-financial managers to understand and apply business finance and strategic planning skills to help decision-making and improve business results. He uses this wealth of experience to bring his courses to life. Coaching Style He is an enthusiastic business trainer with comprehensive experience of researching, writing and delivering finance, business and management courses to private and public sector delegates from the UK and abroad. Previous Experience Paul has worked extensively with clients from the Middle East and Africa and trains regularly in these regions. He has practical experience, and an innate understanding, of diverse cultural and business characteristics and adapts courses accordingly to achieve the best results for clients and delegates. Qualifications: Paul Lower is a Fellow of the Chartered Institute of Management Accountants and is a Fellow of the Institute of Leadership and Management. To register, contact: Sudhir Jenna, Project Manager Tel: Fax: sudhirj@naseba.com

4 Why attend? The course is dynamic, interactive and the programme is focused on re-education. Learn from a leading trainer who has strong financial, educational and commercial experience. Take away tools: This course is designed to be thought provoking and provides you with an action framework appropriate to your job role. You learn and develop many skills and strategies to aid the growth of your business. Networking: MiH Professional Training Academy pays close attention to enhancing client networks. Our agenda includes networking breaks and lunches to enable interaction with the trainer and other attendees. Reputation: naseba has substantial experience in organising top business events. Excellence, the highest-quality professionals and the presentation of superior networking opportunities are our guiding principles. Content: The main objective of this intensive four-day course and its modules is to equip you with the insight and skills necessary for professional development. You will cover all aspects of cash flow management; what it is how to measure and monitor it and how to effectively control and improve it. You will also be provided with an up to date guide to the effective budgeting of your business including tailored cost control techniques. Pre course questionnaire: Prior to the training programme you are required to complete a short pre-course questionnaire which gives us the opportunity to tailor the course to your requirements. Certificate of attendance: All delegates receive a MiH Professional Training Academy certificate at the end the course - personally signed by the trainer. Individual needs: An emphasis on individual needs and challenges allows for practical solutions to real-life scenarios. Beyond the course: Virtual groups allow attendees to stay in touch with each other and the trainer after the course to discuss the day-to-day implementations of what has been learnt.

5 AGENDA Day one Day two Day three Day Four Understanding financial statements Generally Accepted Accounting Principles (GAAP) Understanding, analysing and interpreting key financial statements Profit statement and balance sheet Why the profit statement is a poor guide to cash flow Understanding and interpreting cash flow statements What financial statements cannot tell you about your business Understanding business funds flow Understanding and improving profit Why strong profits are an essential source of business cash flow The vital difference between profit and cash flow Gross margin and break-even: The key to understanding profit Methods of pricing for products and services Effective ways to improve profit Understanding and managing cash flow Budgeting s place in the planning framework Creating and articulating the organisation s vision and objectives Organisational stakeholders and balancing their objectives The planning horizon A framework for strategic planning Tools for strategic analysis Understanding and managing risk Budgeting essentials Alternatives to traditional budgeting Zero-based budgeting Activity-based budgeting Criticisms of conventional budgeting Beyond budgeting Handelsbanken case study Using rolling forecasts instead of static budgets Identifying key business drivers Sources of business funds What equity investors are looking for Advantages and dis-advantages of equity funding What debt providers want Advantages and dis-advantages of debt funding Understanding and managing working capital Understanding and managing the trade cycle - and what they mean for your business Why working capital is key to strong cash flow Inventory management and optimisation Credit management and collections Understanding and managing the cash float Understanding and avoiding overtrading Managing Capital Expenditure Capital project appraisal methods Options for financing capital projects: Lease/buy decisions Managing capital investment The components of funds flow and cash flow Why profitable businesses fail The importance of the annual cash budget Practical cash flow planning with Excel - the direct and indirect methods Developing and implementing cash flow Key Performance Indicators (KPIs) The key drivers of cash flow Using concise management reports to monitor and control cash flow KPIs to monitor and control working capital KPIs to control the cash float Monitor and maintain strong profits using your KPIs Developing a powerful cash flow control dashboard Linking budgets to strategic objectives Identifying tactical objectives Identifying constraints and the limiting budget factor Assigning responsibility for budget objectives Making sure objectives are integrated People and budgets; using budgets to motivate Practical budgeting The budget manual; sales, overheads and cash Capital expenditure budgeting Preparing the master budget Business seasonality, trends and budget phasing Budget implementation Monitoring financial and other data Design of budget reports Four golden rules for good feedback reporting Business modelling with Excel Implementing rolling forecasts Balanced Scorecard and MPI s The four perspectives of the Balance Scorecard The three step approach to developing your Balanced Scorecard Identifying critical success factors Using your Balanced Scorecard to develop Key Performance Indicators (KPIs) Aligning KPIs with long term strategy Practical implementation of your Balanced Scorecard Real life examples of successful implementation

6 TESTIMONIALS: ABOUT MIH PROFESSIONAL TR AINING ACADEMY AND NASEBA: A great course that will teach you real financial skills you can apply to a real business. Business Analyst, EDF Energy Paul makes business finance accessible to anyone who wants to know how to run a really great business. Managing Director, Ascent2Change Consulting Paul has a knack of explaining things in a way that makes them easy to grasp - I am now able to understand my financial statements and actually use them as practical tools to run my business. Managing Director, Classic Media Limited Paul is able to write and deliver training courses across a wide range of topics in a way that allows delegates to understand and use the key skills. We always receive very highscores for his sessions. Director, ReCh Management Centre Truly inspiring. Senior Partner, PJS Consulting MiH Professional Tr aining Academy naseba established the MiH Professional Training Academy in November In a short period of time we have already helped over 1,000 professionals throughout the Middle East and Asia improve their skills and knowledge. To ensure the programme you re attending is tailored to your requirements, we consult you prior to the course. This enables the agenda and specific subjects to be matched against your needs and objectives. Attendees of MiH courses profit from increased knowledge - plus enhanced managerial and specific professional skills. We only work with the very best trainers, meaning you benefit from the most up-to-date industry strategies, topics and course material. As a training provider we constantly monitor the quality of the courses we deliver. Our mission is to enable you, your colleagues or employees to achieve your corporate and professional goals - both now and in the future. naseba naseba produces, promotes and hosts business summits, professional training courses and business exhibitions targeting executive level attendees across multiple vertical industries Each event is focused on re-education, networking and creating a deal-flow platform for all participating organisations. Whether the deal is raising capital, vendor sales contracts or sourcing a strategic partner, naseba provides clients with an unprecedented, high-roi environment for conducting business. An in-house team of experts conduct extensive research in conjunction with recognised thought leaders to ensure that all events are relevant, timely and at the forefront of market and industry trends. In-house Training The MiH Professional Training Academy offers in-house training for businesses that have more than 5/6 employees requiring training in a particular area or subject. Training courses can be designed specifically to your requirements and all trainers are able to tailor their courses specifically to your industry or job function. If you would like further information on in-house training please contact: Nancy Bragg Tel: nancyb@mihacademy.com At naseba, we make it happen. For more information about naseba and MiH upcoming training events visit Investment in this course on request by phone: or by sudhirj@naseba.com

7 B2B SUMMITS PROFESSIONAL TRAINING BUSINESS EXHIBITIONS VIRTUAL NASEBA COMMUNITY Please, consider NOT to include this page in the printed version in order to preserve the environment