The Daily Cal. Award-Winning Publishing HER E AT THE DAILY CALIFORNIAN PRESS

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Lee Lawson
6 years ago
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HER E AT The Daily Californian is an independent, student-run newspaper covering

Established in 1871, The Daily Cal is one of the oldest newspapers on the west

With a prominent and active student and community readership, The Daily Cal

Award-Winning Publishing The Daily Cal A S S O C I AT E D C O L L E G I AT E PRESS

All-around Newspaper (2017) Editorial Writing Online Feature Reporting Sports

Feature Writing News Reporting Sports Columnists CALIFORNIA COLLEGE MEDIA A S S O

2 HER E AT The Daily Californian is an independent, student-run newspaper covering both the UC Berkeley campus and the city of Berkeley. Established in 1871, The Daily Cal is one of the oldest newspapers on the west coast and one of the oldest college newspapers in the country. With a prominent and active student and community readership, The Daily Cal provides 24/7 news year round. Award-Winning Publishing The Daily Cal A S S O C I AT E D C O L L E G I AT E PRESS Online Pacemaker Award S PJ S R E G I O N A L COLLEGE JOURNALISM AWARD First in: All-around Newspaper (2017) Editorial Writing Online Feature Reporting Sports Writing Sports Writing (National) Finalist (2017) in: Breaking News Reporting Feature Writing News Reporting Sports Columnists CALIFORNIA COLLEGE MEDIA A S S O C I AT I O N Best Feature Best Editorial Best Non-Breaking News Story Best Non-News Video Best News Video Best Website Best Photo Illustration Best Interactive Graphic Best Use of Social Media Best Infographic

3 University Involvement STUDENT SPENDING ST UDE N T S P E ND I NG DISCRETIONARY SPENDING BY CATEGORY in billions in b il l ions $523 total student spending $203 total discretionary student spending FOOD $51.8 TECHNOLOGY $51.4 CLOTHING & SHOES $21.2 PERSONAL CARE & COSMETICS $19.5 ENTERTAINMENT $12.5 NATIONAL STUDENT SHOPPING HABITS numb er of store visits per week approximately once a week or more V ID EO GAM E SYST EM STO RE H O M E IM P ROVE ME N T / DI Y STO R E H E ALT H / N UT RI T IO N STO RE CA M PUS BO O KSTO RE E LECT RO N ICS STO R E DRU G STO RE AP PAR EL / CLOT H I N G STO R E percent that use social m edia platform once or m ore per we e k GY M /F I T N ESS CE N T ER L ARG E RETA I L STO R E O F F-CA MPUS CO N VEN IE NC E STO R E S I T-DOW N R ESTAU RA N T SOCIA L ME D I A US E AM ONG ST U D E NTS G RO C ERY STO R E Q UI CK- S ERV E R ESTAU RA N T approximately once a month T WITTER 3 6% SNAPCHAT 47 % INSTAGRAM 52% 75% approximately twice a month FACE BOOK A l l d a t a r e fl e c t s n a t i o n a l c o l l e g e s t u d e n t s p e n d i n g. S o u r c e : Refuel 2015 annual college explorer

Audience PRINT On Campu s Off Campu s S t u den t Hou sin g PA PE RS D EL IV ERED EAC H DAY D i s tri buted Mon d ay, Tu e sd ay, Thurs day and Fr i d ay CO M M U NITY EN GAG EM ENT 15.

4 Audience PRINT On Campu s Off Campu s S t u den t Hou sin g PA PE RS D EL IV ERED EAC H DAY D i s tri buted Mon d ay, Tu e sd ay, Thurs day and Fr i d ay CO M M U NITY EN GAG EM ENT 15.2% Poster Rack 10,000 I N T E R N AT I ON AL CAL ST U D E N TS 83.0% OF ST U D E N TS WAL K TO CAM PUS 25.4% R ES I D E N TS W I T H AG ES B E T W E E N M A P OF D ISTRIBUTIO N LOCATIONS 121,000 60,000 RESIDE NTS IN BE RKE LEY STUDE NTS A ND FACULTY a c c ord ing t o 2013 US C ens us B urea u a cco rdi n g to US O ffi ce o f th e Pr e s i de n t a n d UC B he a d co u n ts

5 Audience ONLINE 24,000,000 PAG E V I E WS L AST Y E A R 3,000,000 AVERAGE MONTHLY V IEWS 520,000 AVERAGE MONTHLY USERS 464,000 BERKELEY ALUMNI U.S. TO P WEBSI TE RAN KIN GS #198 SF Gate #1,694 The Daily Californian #4,407 Berkeleyside #4,898 East Bay Times #9,076 EastBay Express Source: Quantcast 36,000 FACE BOOK L I KES 33,600 T WI T T E R FOL LOW E RS 2,420 NEWS L E T T E R SUBSCRI BE RS 770 A LUM NI NEWS L E TT E R SUBSCRI BE RS

6 GA ME DAY ISSU ES WE LCO ME F R ES HME N Special Issues August 14 The ultimate guide for incoming freshmen filled with tips, important campus information, and a calendar of events for new students. FAL L O R I E N TAT I ON August 25 September A compilation of everything our readers need to know about the coming fall semester, from local news to a calendar of upcoming events and concerts both on campus and in the Bay Area. CAR E E R FAI RS fall Advertise in our Gameday issues in the fall, perfect for reaching alumni, students, faculty a n d a l l C a l B e a r s f o o t b a l l fa n s. We h a n d distribute 5,000 copie s at each home game. Everything students need to find the best job and internship out there, complete with guides, interview tips, resources and more. FOOD & DRINK GUIDE This issue offers a glimpse into a few of the most popular restaurants in the city of Berkeley, highlighting some local staples. MENTA L H EALTH November 9 With both distractions and resources, this issue gives readers tools to survive midterms, finals, job stress and more. H OL I DAY BUY ING GUIDE November 17 We prepare students with the best choices of gifts, presents and activities before they head home on holiday. ST U DY A B ROA D PUZ ZLES December 4 September 29 The go-to resource for advice, tips, Q&As and more to help students explore the study abroad experience. HO MECO MI NG October 20 October 27 The issue is jam-packed with football stories, game day content and all things related to welcoming the alumni community back to Berkeley. Chock-full of trivia, mad libs, crosswords and more to add a little life to Dead Week and give students a productive way to procrastinate. YEA R I N R EVIEW December 11 Our annual retrospective offers a look back at some of the year s most memorable headlines and current events. Hand-distributed issues

7 N EW YEAR March 22 The inside scoop on all things UC Berkeley, from an overview of residence halls to coursework advice to help admitted students make the big decision. S EX February 14 An intimate look into Valentine s Day with student stories, advice columns, restaurant reviews and more to make everyone s special day unforgettable. March 2 A definitive guide to all things housing-related, featuring advice columns regarding the off-campus housing search, student reviews and more. MA RC H MADN ESS March 13 Comprehensive coverage and content ranging from star athlete bios to winning team forecasts, featuring the vibrant voices of Daily Cal sports writers. Hand-distributed issues April 19 A comprehensive list of the best campus and local spots for food, drink, leisure activities and more, as voted by our readers each year. HOUS IN G SU RV IVAL GU I D E B EST O F B ER K EL EY CA L DAY April 21 Everything a prospective Golden Bear needs to know about campus including coursework advice, personal columns and reviews of the best things UC Berkeley has to offer. spring 2018 WEEK ENDER I SSU E April 27 The Daily Cal s best Weekender Magazine content from the last year. COMMENCEMENT May 3 A retrospective look at students days at Cal, featuring farewell words from graduating students, photo essays and more. February 2 A collection of personal essays and reported stories to celebrate Berkeley s Black community. B L AC K H I STO RY MO N TH Special Issues A DMI SS I ONS (o nline o nly) An all-inclusive look forward, filled with upcoming events, New Year resolutions, predictions and more to start readers off on the right foot for January 26

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