IRS 2017 DEMOGRAPHIC ANALYSIS AP+TS. figs in 000s
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1 IRS 2017 DEMOGRAPHIC ANALYSIS AP+TS
2 IRS 2017 Eenadu ranks no 1 in AP and Telangana by Total readership and Average issue readership Eenadu ranks no 4 among regional dailies all India Ranks no 7 All India by Average Issue Readership Ranks no 9 All India by Total Readership
3 TOP 20 PUBLICATION BY TOTAL READERSHIP S.NO Name of Publication IRS Dainik Jagaran Hindustan Amar Ujala Dainik Bhaskar Daily thanti Lokmat Rajasthan Patrika Malayala Manoram Eenadu Prabhat Khabar Times of India Anand Bazar Patrika Punjab Kesari Dinakaran Matrubhoomi Gujarat Samachar Dinamalar Daily Sakal Sandesh Patrika 9823
4 TOP 20 DAILIES BY AIR S.NO NAME OF PUBLICATION IRS Dainik Jagran (Main) Hindustan (Main) Dainik Bhaskar (Main) Amar Ujala (Main) Malayala Manorama (Daily) Rajasthan Patrika (Main) Eenadu Daily Thanthi Mathrubhumi Lokmat (Main) The Times Of India (Main) Gujarat Samachar Ananda Bazar Patrika (Main) Prabhat Khabar Sandesh Sakshi (Main) Patrika (Main) Dinamalar Daily Sakal Divya Bhaskar (Main) 2853
5 AVERAGE ISSUE READERSHIP COMPARISON AP+TS GROWTH IN READERSHIP S.NO NAME OF THE DAILY IRS 2017 IRS 2014 IRS 2013 OVER 2014 OVER EENADU SAKSHI SAKSHI VARIANT 724 NA NA 3 ANDHRA JYOTI NAMASTE TELANGANA VAARTHA ANDHRA PRABHA 134 NA NA 7 ANDHRA BHOOMI DECCAN CHRONICLE THE HINDU TIMES OF INDIA The combined readership of Sakshi (Main) Andhra Jyoti and N Telangana is lakh readers while Eenadu alone is lakhs in AP+TS Eenadu has grown by lakh readers over the previous round IRS 2014
6 The overall universe size of Andhra Pradesh 12+yrs individuals have increased by lakhs in AP from 4.13 crores to 4.35 crores In Telangana universe of 12+ yrs individuals have increased by lakh from 2.95 crs to 3.18 crs Telugu Publications Eenadu has increased by 8.81 lakh readers in AP 4.81 lakh readers in Telangana Sakshi has decreased by 3.10 lakh readers in AP decreased by in Telangana Andhra Jyoti has increased by 7.15 lakh readers in AP by 3.86 lakh readers in Telangana Namaste Telangana has increased by 5.89 lakh readers in Telangana Deccan chronicle has increased by in Telangana The Hindu has decreased by in AP
7 READERSHIP DISTRIBUTION NAME OF THE DAILY AP+TS AP TS TS W/O HYD HYD EENADU SAKSHI SAKSHI VARIANT ANDHRA JYOTI ANDHRA PRABHA 134 ANDHRA BHOOMI NAMASTE TELANGANA VAARTHA DECCAN CHRONICLE THE HINDU TIMES OF INDIA The combined readership of Sakshi Main and AJ in AP is lakhs Eenadu alone is lakhs The combined readership of Sakshi, AJ and NT is lakhs in Telangana. Eenadu alone is lakhs The combined readership of all publications equals to Eenadu alone of 9.74 lakh readers in Hyd NT has recorded 6000 readers in AP
8 Urban and Rural distribution AP+TS AP+TS EENADU irs 2017 irs 2014 increase inc % irs 2017 irs 2014 increase increase % Urban Rural % Rural readership increase for Eenadu
9 Urban and Rural distribution AP AP EENADU irs 2017 irs 2014 increase inc % irs 2017 irs 2014 increase increase % Urban Rural % Rural readership increase for Eenadu
10 Urban and Rural distribution TS TELANGANA EENADU increase inc % increase increase % Urban Rural % Rural readership increase for Eenadu
11 READERSHIP BY GENDER AP+TS NAME OF THE DAILY MALE READERS % TO TOTAL FEMALE READERS % TO TOTAL EENADU SAKSHI ANDHRA JYOTI NAMASTE TELANGANA DECCAN CHRONICLE THE HINDU TIMES OF INDIA Eenadu has the highest female readership in AP+TS more than the combined readership of all dailies put together which is lakh
12 MALE READERS DISTRIBUTION IN TWO STATES AP+TS AP TS HYD TS WO HYD EENADU SAKSHI ANDHRA JYOTI NAMASTE TELANGANA DECCAN CHRONICLE THE HINDU TIMES OF INDIA
13 FEMALE READERSHIP DISTRIBUTION IN TWO STATES AP+TS AP TS HYD TS WO HYD EENADU SAKSHI ANDHRA JYOTI NAMASTE TELANGANA DECCAN CHRONICLE 68 THE HINDU TIMES OF INDIA
14 12-15 years readership AP+TS AP TS HYD TS WO HYD EENADU SAKSHI ANDHRA JYOTI 200 NAMASTE TELANGANA DECCAN CHRONICLE THE HINDU TIMES OF INDIA Any estimate of less than recommended sample of 30 is not reported, to meet the global accepted statistical thresholds. This is to avoid any in advertent misinterpretation of data. However, not reflecting in the readership cell does not denote non reporting, they contribute to overall total estimates.
15 16-19 years readership AP+TS AP TS HYD TS WO HYD EENADU SAKSHI ANDHRA JYOTI NAMASTE TELANGANA DECCAN CHRONICLE THE HINDU TIMES OF INDIA Any estimate of less than recommended sample of 30 is not reported, to meet the global accepted statistical thresholds. This is to avoid any in advertent misinterpretation of data. However, not reflecting in the readership cell does not denote non reporting, they contribute to overall total estimates.
16 20-29 years readership AP+TS AP TS HYD TS WO HYD EENADU SAKSHI ANDHRA JYOTI NAMASTE TELANGANA DECCAN CHRONICLE THE HINDU 67 TIMES OF INDIA Any estimate of less than recommended sample of 30 is not reported, to meet the global accepted statistical thresholds. This is to avoid any in advertent misinterpretation of data. However, not reflecting in the readership cell does not denote non reporting, they contribute to overall total estimates.
17 30-39 years readership AP+TS AP TS HYD TS WO HYD EENADU SAKSHI ANDHRA JYOTI NAMASTE TELANGANA DECCAN CHRONICLE 55 THE HINDU TIMES OF INDIA Any estimate of less than recommended sample of 30 is not reported, to meet the global accepted statistical thresholds. This is to avoid any in advertent misinterpretation of data. However, not reflecting in the readership cell does not denote non reporting, they contribute to overall total estimates.
18 40-49 years readership AP+TS AP TS HYD TS WO HYD EENADU SAKSHI ANDHRA JYOTI NAMASTE TELANGANA DECCAN CHRONICLE THE HINDU TIMES OF INDIA Any estimate of less than recommended sample of 30 is not reported, to meet the global accepted statistical thresholds. This is to avoid any in advertent misinterpretation of data. However, not reflecting in the readership cell does not denote non reporting, they contribute to overall total estimates.
19 50+ years readership AP+TS AP TS HYD TS WO HYD EENADU SAKSHI ANDHRA JYOTI NAMASTE TELANGANA DECCAN CHRONICLE 69 THE HINDU TIMES OF INDIA Any estimate of less than recommended sample of 30 is not reported, to meet the global accepted statistical thresholds. This is to avoid any in advertent misinterpretation of data. However, not reflecting in the readership cell does not denote non reporting, they contribute to overall total estimates.
20 NCCS DISTRIBUTION IN AP+TS AND INCREASE OVER IRS 2014 AP+TS Eenadu IRS 2017 IRS 2014 INCREASE % INCR EAS E IRS 2017 IRS 2014 INCREASE % INC RE AS E Totals NCCS A NCCS B NCCS C NCCS D NCCS E % of Eenadu readers are in the NCCS AB
21 NCCS DISTRIBUTION IN AP AP Eenadu IRS 2017 IRS 2014 INCREASE % INCR EASE IRS 2017 IRS 2014 INCREASE % INCRE ASE Totals NCCS A NCCS B NCCS C NCCS D NCCS E % of Eenadu readers are in the NCCS AB All India survey has indicated the upward movement from D to C and it is visible in AP
22 NCCS DISTRIBUTION IN TS TELANGANA Eenadu IRS 2017 IRS 2014 INCREASE % INCR EASE IRS 2017 IRS 2014 INCREAS E % INC RE AS E Totals NCCS A NCCS B NCCS C NCCS D NCCS E % of Eenadu readers are in the NCCS AB
23 NCCS A READERS DISTRIBUTION AP+TS AP TS HYD TS WO HYD EENADU SAKSHI ANDHRA JYOTI NAMASTE TELANGANA DECCAN CHRONICLE THE HINDU TIMES OF INDIA
24 NCCS B READERS DISTRIBUTION AP+TS AP TS HYD TS WO HYD EENADU SAKSHI ANDHRA JYOTI NAMASTE TELANGANA DECCAN CHRONICLE 76 THE HINDU TIMES OF INDIA Any estimate of less than recommended sample of 30 is not reported, to meet the global accepted statistical thresholds. This is to avoid any in advertent misinterpretation of data. However, not reflecting in the readership cell does not denote non reporting, they contribute to overall total estimates.
25 NCCS C READERS DISTRIBUTION AP+TS AP TS HYD TS WO HYD EENADU SAKSHI ANDHRA JYOTI NAMASTE TELANGANA DECCAN CHRONICLE THE HINDU TIMES OF INDIA Any estimate of less than recommended sample of 30 is not reported, to meet the global accepted statistical thresholds. This is to avoid any in advertent misinterpretation of data. However, not reflecting in the readership cell does not denote non reporting, they contribute to overall total estimates.
26 NCCS D/E READERS DISTRIBUTION AP+TS AP TS HYD TS WO HYD EENADU SAKSHI ANDHRA JYOTI NAMASTE TELANGANA DECCAN CHRONICLE THE HINDU TIMES OF INDIA Any estimate of less than recommended sample of 30 is not reported, to meet the global accepted statistical thresholds. This is to avoid any in advertent misinterpretation of data. However, not reflecting in the readership cell does not denote non reporting, they contribute to overall total estimates.
27 Sole readers The number of people who are readers of a publication of any language but do not read any other publication in that language. Sole Readership of a Eenadu means the estimated number of readers of the Eenadu who read only that publication in the Telugu language.
28 Sole Readers AP+TS AP TS HYD TS WO HYD total readers sole readers total readers sole readers total readers sole readers total readers sole readers total readers sole readers EENADU SAKSHI ANDHRA JYOTI NAMASTE TELANGANA DECCAN CHRONICLE THE HINDU TIMES OF INDIA % OF EENADU SOLE READERS Any estimate of less than recommended sample of 30 is not reported, to meet the global accepted statistical thresholds. This is to avoid any in advertent misinterpretation of data. However, not reflecting in the readership cell does not denote non reporting, they contribute to overall total estimates.
29 AP+TS READERSHIP PATTERNS Eenadu Sakshi (Main) Andhra Jyothi Namasthe Telangana Deccan Chronicle The Hindu English (Main) The Times Of India (Main) AIR Read yesterday Read in past 3 days Read in past 7 days Read in past 2 weeks Read in past 4 weeks Any estimate of less than recommended sample of 30 is not reported, to meet the global accepted statistical thresholds. This is to avoid any in advertent misinterpretation of data. However, not reflecting in the readership cell does not denote non reporting, they contribute to overall total estimates.
30 AP readership patterns Eenadu Sakshi (Mai n) Andhra Jyoth i Namasthe Telan gana Deccan Chro nicle The Hindu Engli sh (Mai n) The Times Of India (Mai n) AIR Read yesterday Read in past 3 days Read in past 7 days Read in past 2 weeks Read in past 4 weeks Any estimate of less than recommended sample of 30 is not reported, to meet the global accepted statistical thresholds. This is to avoid any in advertent misinterpretation of data. However, not reflecting in the readership cell does not denote non reporting, they contribute to overall total estimates.
31 Readership patterns in Telangana Eenadu Sakshi (Main) Andhra Jyothi Namasthe Telangana Deccan Chronicle The Hindu (Main) The Times Of India (Main) AIR: Read Yesterday Read in past 3 days Read in past 7 days Read in past 2 weeks Read in past 4 weeks Any estimate of less than recommended sample of 30 is not reported, to meet the global accepted statistical thresholds. This is to avoid any in advertent misinterpretation of data. However, not reflecting in the readership cell does not denote non reporting, they contribute to overall total estimates.
32 Readership patterns in Hyderabad Eenadu Sakshi (Main) Andhra Jyothi Namasthe Telangana Deccan Chronicle The Hindu (Main) The Times Of India (Main) AIR: Read Yesterday Read in past 3 days Read in past 7 days Read in past 2 weeks 98 Read in past 4 weeks Any estimate of less than recommended sample of 30 is not reported, to meet the global accepted statistical thresholds. This is to avoid any in advertent misinterpretation of data. However, not reflecting in the readership cell does not denote non reporting, they contribute to overall total estimates.
33 Newspapers Read online AP+TS Totals Eenadu Sakshi Andhra Jyothi NT DC TH TOI 12+ yrs Read Newspaper Online In The Last One Month [Yes] Devices Used To Read Online Newspaper [Laptop/Desktop] Devices Used To Read Online Newspaper [Mobile Phone] Devices Used To Read Online Newspaper [Tablet] 86 Devices Used To Read Online Newspaper [Smart Tv] Format Used To Read Online Newspaper [Website] Format Used To Read Online Newspaper [E-Newspaper] Format Used To Read Online Newspaper [App] % of Eenadu Readers read online thru any device
34 Newspapers Read online AP Totals Eenadu Sakshi Andhra Jyothi NT DC TH TOI Totals Read Newspaper Online In The Last One Month [Yes] Devices Used To Read Online Newspaper [Laptop/Desktop] 133 Devices Used To Read Online Newspaper [Mobile Phone] Devices Used To Read Online Newspaper [Tablet] Devices Used To Read Online Newspaper [Smart Tv] Format Used To Read Online Newspaper [Website] Format Used To Read Online Newspaper [E- Newspaper] Format Used To Read Online Newspaper [App] % of Eenadu Readers read online thru any device
35 Newspapers Read online TS Totals Eenadu Sakshi AJ NT DC TH TOI Totals Read Newspaper Online In The Last One Month [Yes] Devices Used To Read Online Newspaper [Laptop/Desktop] Devices Used To Read Online Newspaper [Mobile Phone] Devices Used To Read Online Newspaper [Tablet] Devices Used To Read Online Newspaper [Smart Tv] Format Used To Read Online Newspaper [Website] Format Used To Read Online Newspaper [E- Newspaper] Format Used To Read Online Newspaper [App] % of Eenadu Readers read online thru any device
36 Newspapers Read online Hyderabad Totals Eenadu Sakshi AJ NT DC TH TOI Totals Read Newspaper Online In The Last One Month [Yes] Devices Used To Read Online Newspaper [Laptop/Desktop] 117 Devices Used To Read Online Newspaper [Mobile Phone] Devices Used To Read Online Newspaper [Tablet] Devices Used To Read Online Newspaper [Smart Tv] Format Used To Read Online Newspaper [Website] Format Used To Read Online Newspaper [E- Newspaper] Format Used To Read Online Newspaper [App] % of Eenadu Readers read online thru any device
37 % of Eenadu readers reading newspaper online of the total readers reading online AP+TS AP TS HYDERABAD TOTAL READERS % OF EENADU READERS TOTAL READERS % OF EENADU READERS TOTAL READERS % OF EENADU READERS TOTAL READERS % OF EENADU READERS Read Newspaper Online In The Last One Month [Yes] Devices Used To Read Online Newspaper [Laptop/Desktop] Devices Used To Read Online Newspaper [Mobile Phone] Devices Used To Read Online Newspaper [Tablet] 86 Devices Used To Read Online Newspaper [Smart Tv] Format Used To Read Online Newspaper [Website] Format Used To Read Online Newspaper [E-Newspaper] Format Used To Read Online Newspaper [App]
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