FOCUSON AGENCY OPTIONAL ISN T AN OPTION PRESENTED JUNE 22, 2015 BY LINDA GRAHOVEC, NTP FNTG VP - REGIONAL DIRECTOR OF MARKETING & COMMUNICATIONS

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1 OPTIONAL ISN T AN OPTION PRESENTED JUNE 22, 2015 BY LINDA GRAHOVEC, NTP FNTG VP - REGIONAL DIRECTOR OF MARKETING & COMMUNICATIONS

2 WHY THE RESOURCES HELP US HELP OUR CUSTOMERS Consumers are confused about Title Insurance Consumers need to know that this protects their investment Lenders don t want to explain Title Insurance to their customers Realtors don t want to explain Title Insurance to their clients We would love to explain to the borrower, client or customers A. But we are not there when the contract is being drawn up B. But we are not there when the loan application is being taken C. But we are not there when counsel is explaining the legalities of the deal SELL SELL SELL

3 WHY THE RESOURCES HELP US HELP OUR CUSTOMERS So we want to be able to give you the tools to make the importance of title insurance easier to explain. The simpler we make the process for our customers, the better chance we have to create loyalty from our customers. If we provide the tools and awareness for the ease of consumer understanding, this can establish long lasting relationships. How do we accomplish this we need to know a little more about what each of us contributes to the transaction and be able to assist in creating an easier way to collaborate throughout. REALTOR, CREDITOR, BUILDER, ATTORNEY

4 4 KEY WAYS THAT ALTA WORKS FOR YOU ALTA & ADVOCACY EDUCATION & TRAINING BUSINESS TOOLS & RESOURCES NEWS & INFORMATION MEMBER OR NON-MEMBER

5 INDUSTRY BEST PRACTICES ALTA & Assessment Readiness Guides Guides for each pillar Series of simple questions about the company s practices and procedures Suggested reviews or testing Collect Best Practice materials via appendices Exclusive to ALTA members MEMBER OR NON-MEMBER

6 INDUSTRY BEST PRACTICES ALTA & Policies & Procedures Creation Guide Lender Support Elite Provider Program MEMBER OR NON-MEMBER

7 ALTA SURVEY FINDINGS & REPORT ALTA & Survey Background: ALTA was tasked by several committee s to really get the pulse of the consumer. Find out what they really know, what they really understand and how the consumer is first approached or introduced to our product in order to evaluate the best way to get our message of value to them and how to do it in a controlled manner to drive an educated understanding. Findings Report 166 pages

8 ALTA SURVEY FINDINGS & REPORT KEY TAKEAWAYS Findings Report 166 pages

9 ALTA SURVEY FINDINGS & REPORT KEY TAKEAWAYS Findings Report 166 pages

10 ALTA SURVEY FINDINGS & REPORT KEY TAKEAWAYS Findings Report 166 pages

11 ALTA SURVEY FINDINGS & REPORT KEY TAKEAWAYS Findings Report 166 pages

12 ALTA SURVEY FINDINGS & REPORT KEY TAKEAWAYS Findings Report 166 pages

13 ALTA SURVEY FINDINGS & REPORT KEY TAKEAWAYS Findings Report 166 pages

14 ALTA SURVEY FINDINGS & REPORT KEY TAKEAWAYS Findings Report 166 pages

15 ALTA SURVEY FINDINGS & REPORT KEY TAKEAWAYS Findings Report 166 pages

16 DIFFERENCES IN THE LINES OF INSURANCE INSURANCE IS NOT ALL THE SAME #1 - Title insurance protects the insured party against defects in title that may arise as a result of prior ownership. Other insurance policies protect the insured from loss as a result of future actions and not against prior acts or omissions. #2 - Unlike other forms of insurance such as life, medical or homeowners that require an annual premium, title insurance has a onetime premium charge when the title policy is purchased, which is in effect until the property is resold or refinanced. INSURANCE

17 WHERE ARE THE RESOURCES CFPB The CFPB, for all the anguish they have given us, has created and made available several publications, video s, sample documents and educational materials. You can find these on the consumerfinance.gov site also as Know Before You Owe. PUBLICATIONS

18 WHERE ARE THE RESOURCES CFPB PUBLICATIONS

19 WHERE ARE THE RESOURCES OCTOBER RESEARCH ARTICLES October Research has information and resources on their website. Most articles you will need to be a subscriber to RESPA News or other October Research publications, including The Title Report, The Legal Description and the Dodd-Frank Report. These are costly and more business to business driven versus consumer driven. PUBLICATIONS

20 WHERE ARE THE RESOURCES ALTA & ALTA has information and resources on their website. Some tools you need to be a member of ALTA to access but other items are accessible by the general public or specifically to the consumer / borrower. WEB SNAPSHOT

21 TOOLS YOU CAN OFFER ALTA & ALTA created HomeClosing 101 for consumer awareness, as a response to lenders being liability for their service providers and because of the regulatory climate after the mortgage meltdown of This is the way the site looks now but in just a few short months, it will get a targeted upgrade to BROCHURE SNAPSHOT

22 TOOLS YOU CAN OFFER ALTA & What we can provide you for your customers realtors, lenders, etc. so that they can help educate and inform the homebuyer, borrower, consumer. BROCHURE SNAPSHOT

23 TOOLS YOU CAN OFFER ALTA & What we can provide you for your customers realtors, lenders, etc. so that they can help educate and inform the homebuyer, borrower, consumer. FLYER SNAPSHOT

24 TOOLS YOU CAN OFFER ALTA & What we can provide you for your customers realtors, lenders, etc. so that they can help educate and inform the homebuyer, borrower, consumer. BROCHURE SNAPSHOT SIIDE 1 OF TRIFOLD

25 TOOLS YOU CAN OFFER ALTA & What we can provide you for your customers realtors, lenders, etc. so that they can help educate and inform the homebuyer, borrower, consumer. BROCHURE SNAPSHOT SIDE 2 OF TRIFOLD

26 TOOLS YOU CAN OFFER ALTA & What we can provide you for your customers realtors, lenders, etc. so that they can help educate and inform the homebuyer, borrower, consumer. FLYER SNAPSHOT

27 TOOLS YOU CAN OFFER ALTA &

28 WHERE ARE OUR RESOURCES Content Exclusive to Members Help members educate consumers, real estate agents, lenders, the media and others about the value of title insurance Information in a variety of formats that can be easily downloaded and used by members Homebuyer presentation Videos Education articles and blog content Social media content Brochures WEB SNAPSHOT

29 WHERE ARE OUR RESOURCES WEB SNAPSHOT

30 WHERE ARE OUR RESOURCES WEB SNAPSHOT

31 COMMUNICATIONS Want to reprint content in your publication? TitleNews Monthly print magazine Mix of ALTA and industry news Digital TitleNews ed every month Exclusive video and audio features Can easily forward to staff and clients

32 COMMUNICATIONS Want to reprint content in your publication? TitleNews Online ed every Tuesday and Thursday Mix of ALTA and industry news News You Can Use Daily morning Compilation of top headlines from around the country

33 COMMUNICATIONS ALTA Blog Posts on various topics Heavy focus on aspects about CFPB integrated mortgage disclosure rule Can comment on posts Subscribe to blog to receive updates blog.alta.org

34 COMMUNICATIONS Title Topics Free monthly hour-long webinars on topics impacting the title industry Average 300+ attendees Presentations recorded and archived /titletopics

35 SOCIAL MEDIA Twitter twitter.com/altaonline Facebook facebook.com/altaonline LinkedIn linkedin.com search for the group American Land Title Association Pinterest pinterest.com/altaonline YouTube youtube.com/altavideos

36 USE WHAT IS ALREADY OUT THERE STAY INFORMED SET UP GOOGLE ALERTS TITLE INSURANCE CFPB YOUR NAME BROCHURE SNAPSHOT

37 USE WHAT IS ALREADY OUT THERE BROCHURE SNAPSHOT

38 USE WHAT IS ALREADY OUT THERE BROCHURE SNAPSHOT

39 USE WHAT IS ALREADY OUT THERE READ TRADE PUBLICATIONS SEND OUT BLASTS OR POST TO SOCIAL MEDIA BROCHURE SNAPSHOT

40 UNDERWRITERS CUSTOMER RESOURCES The website is organized according to the market segment and topic centered. You can click on the Realtor, Lender, Attorney or Escrow Agents tab for targeted materials. You can also access flyers, powerpoints, our infographic or the animated CFPB video gallery. WEB SNAPSHOT

41 WHERE ARE OUR CUSTOMER RESOURCES EXCITNG THINGS TO COME.. The HOMEBUYER OUTREACH PROGRAM ALTA Initiative Courting the Consumer Offering Training and Webinars adding to Title Topics Direct selling, marketing, communications to the consumer buyers and sellers NEW BRANDING

42 WHERE ARE OUR CUSTOMER RESOURCES EXCITNG THINGS TO COME.. PROTECT YOUR PROPERTY RIGHTS TITLE INSURANCE YOUR OWNERSHIP FORCE FIELD HAVE THE TOOLS TO EDUCATE OUR CUSTOMERS SO THAT THEY CAN EDUCATE THE CONSUMER EASIER SNEAK PEEK

43 WHERE ARE OUR CUSTOMER RESOURCES EXCITNG THINGS TO COME..

44 WHERE ARE OUR CUSTOMER RESOURCES EXCITNG THINGS TO COME..

45 WHERE ARE OUR CUSTOMER RESOURCES EXCITNG THINGS TO COME.. NEW AD CAMPAIGN Directed to consumers which will tie into the HomeClosing 101 website with a consistent theme. FIND BUY PROTECT with your REALTOR with your Creditor with your Title Insurance Company AD CAMPAIGN

46 WHERE ARE OUR CUSTOMER RESOURCES EXCITNG THINGS TO COME.. NEW AD CAMPAIGN Directed to consumers which will tie into the HomeClosing 101 website with a consistent theme. The color palette will be reflective of those in the Homebuyers Outreach Program and categories with separate audiences. AD CAMPAIGN

47 INDIVIDUAL BENEFITS KEY POINTS FOR THE VALUE OF TITLE INSURANCE Protect your largest investment One time fee versus yearly premiums Provides protection for as long as you own the property Research history of a property Review prior deeds, mortgages, divorce decrees, court judgements, delinquent taxes, child support payments, etc. Look for covenants, conditions, restrictions, utility and other types of easements Title insurance company works to resolve issues Cost of defense and legal fees generally covered Title insurance policy is a contract Title Professionals ensure a trouble-free closing

48 COMMUNICATION MESSAGE CAMPAIGN TO THE CONSUMER DO provide more information to professionals (lenders, real estate agents and attorneys) DO help people understand that title insurance protects from defects that could come up (cite examples: fraud, missing heirs, unfiled liens, etc) DO educate about how extensive the search is and that there s work beyond what can be found online DO provide examples of how title insurance protected consumers DO use plain language about protection, peace of mind and confidence for homeowner

49 COLLABORATION MESSAGE RESEARCH CAMPAIGN Critical to educate consumers about title insurance and the work performed Significant confusion about title insurance Early education has quantifiable impact Homebuyers want info about title insurance early in the process Key positive messages include protects your financial investment for as long as you own your home and one-time fee HOW? Put together flyers, folders and s - that a Creditor, a REALTOR, a Builder or an Attorney can provide to the the consumer early on in the transaction. This can educate and also help them shop for title insurance (this could depend on your local regulatory requirements).

50 QUESTIONS On behalf of ALTA and myself at FNTG, Thank you for taking the time to join us today to acquaint yourself to more ways of communicating your value to both the industry and the consumer.