Shop& more Shop. Local Exposure for Businesses & Entrepreneurs. Our Business Summary A subsidiary of Two Boyz From Jersey, LLC

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1 Our Business Summary A subsidiary of Two Boyz From Jersey, LLC

2 Table of Contents Introduction to Shop and More Shop Our Organizational Model Our Team About the Host P Can Tan Products & Services Geographic Footprint Our On-line Presence Client Profiles Demographic Approach Financial Pro-forma Capital Needs Itemized Use of Funds Return Structures Conclusion TOC

3 Introduction to Shop & More Shop Shop and More Shop is a Television Show hosted by personality P Can Tan whose real name is Kyle Freeman. P Can Tan is a persona used by Kyle in Radio and Television whose character is intentionally humorous and upbeat to connect with the audience. Currently Shop and More Shop is featured in a 30 minute infomercial on two local television stations in Charlotte, NC, WJZY (the CW) and WMYT (My TV 12). The Shop and More Shop program is designed to promote five businesses in two separate features within the 30 minute time frame. The host P Can Tan interviews the business owner and/or entrepreneur in a manner that conveys to the audience the specific products and/or services being offered and this promotes the business. Shop and More Shop buys television time and produces its own show. Kyle Freeman and his partner Darrick Florence currently run 1 show per month on the two stations and are now planning to expand this to multiple shows into many different geographic locations. The purpose of this Business Summary is to provide information about Shop and More Shop in a manner that will assist in our expansion efforts in a number of ways. Shop and More Shop is a subsidiary under the umbrella of Two Boyz From Jersey, LLC and is based in Charlotte, NC. For more information please contact us anytime! Sincerely, Shop and More Shop ShopandMoreShop@gmail.com 1

4 Our Organizational Model Our Organizational Model visualizes several key factors; 1. Shop and More Shop will be expanding into Radio. 2. Shop and More Shop will be expanding our Service Area. 3. Shop and More Shop is a subsidiary of Two Boyz From Jersey, LLC. In addition Shop and More Shop has a growing customer base with the opportunity to quickly expand locally and into other geographic locations. Our Current Service Area Partners & Strategic Alliances 50 Mile Radius Charlotte, NC Planned Expansion Our Customers Our Radio Show Our Television Show 2

5 Our Team Shop and More Shop is owned and operated by Two Boyz From Jersey, LLC which is owned by Darrick Florence, President and CEO and Kyle Freeman, Vice President of Operations. Currently Shop and More Shop uses freelance Contractors to perform the duties of shooting video, video editing and production, sales and marketing. The Shop and More Shop Team expands and contracts based on the work load as the demands for each individual contractor is subject to change. Darrick Florence President and CEO Shop and More Shop avoids a set payroll commitment through outsourcing to the Contractors we work with. This allows us to pay as we go and as revenues are being generated. The availability to outsource will save Shop and More Shop money through the initial stages of our development as a business and the ability to apply surplus income towards our expansion. The goal is to use the services of an Accounting and Payroll Firm to facilitate all accounts payable to our Contractors and Vendors and we will do this in the near future. By utilizing Freelance Contractors Shop and More Shop avoids specific financial commitments that would drain our financial resources. Kyle Freeman Vice President of Operations 3

6 About the Host P Can Tan P Can Tan is the persona of Kyle Freeman. As the host of the Shop and More Shop television show P Can Tan uses a humorous and upbeat personality to connect with the audience while pulling important information from the business owner or entrepreneur that gives that person the exposure they are seeking. P Can Tan has been the persona of Kyle for 20 years and is well known in a diversity of geographical demographics. P Can Tan also hosts Sports Talk on the WGIV Radio Station at FM and 1370 AM in Charlotte, NC. P Can Tan understands that the ultimate goal of each business owner or entrepreneur who uses the Shop and More Shop television show for promotion is to attract business and new customers. P Can Tan uses his expertise in connecting with the audience to draw from the business owner or entrepreneur the right information that will lead to stimulating the audience. Kyle s persona P Can Tan is a direct contradiction to his business acumen and track record of success to the untrained eye however to the savvy individual the persona is a product of superior character design. Take a few minutes to watch the Shop and More Shop television show and listen to his radio voice and it becomes instantly clear that P Can Tan is the perfect mascot for the Shop and More Shop television show. 4

7 Products & Services Currently Shop and More Shop offers; Television Commercials Television Infomercials Guest Radio Appearances Radio Exposure For Shop and More Shop television commercial and infomercial customers the product is a live television broadcast and the services is exposure to a local geographic demographic. For the radio customers the service is exposure to listeners of the radio station. Currently radio access is provided by WGIV whose radio station is located in Charlotte, NC and broadcasts on the FM and 1370 AM frequencies. 5

8 Geographic Footprint Shop and More Shop is based in Charlotte, NC and has a current geographical footprint of 50 radius miles. Our goals are to expand into the following areas to grow our footprint; Raleigh NC to include Durham and Chapel Hill Greenville SC Columbia SC Shop and More Shop will develop other markets in NC and SC and expand our operations into other States into major cities where a demand exists for the type of television shows and programs we have the ability to produce. There are three elements we need to expand into new areas successfully; 1. A demand for the type of programming we offer. 2. The availability of economical time slots on major local television stations. 3. A large demographic of potential customers for those we serve. Charlotte, NC Raleigh Greenville Columbia 6

9 Our On-line Presence Here is a screen shot of our WordPress Blog; Shop and More Shop chose a WordPress Blog over a conventional website due to the way blog posts show up on search engines and the ease of customization and content management. In addition Shop and More Shop has a presence on the following social media platforms and will be growing our exposure through them. bp backpage 7

10 Client Profiles Shop and More Shop appeals to the following types of Clients who become our Customers; Small Business Owners Entrepreneurs Home Based Businesses Non-profits Churches Civic Organizations Shop and More Shop does not see the need to target large corporations and retail chain stores however if the opportunity arises to serve those types of Clients we will be happy to. Franchise Owners 8

11 Demographic Approach The model below shows the three primary elements Shop and More Shop focuses on to determine new marketing viability. Demand for Service Population Repeat Business The Funnel Factor Population (ample?) + Demand (consistent?) + Repeat Business (volume?) = Target Market suitable for Shop and More Shop to operate in! 9

12 Financial Pro-forma 2011 thru % Tier 1 Tier 2 Tier 3 TV Revenues 396, , , ,600 Radio Revenues 72,000 57,600 50,400 43,200 Expenses 140, , , ,217 Totals $327,600 $239,616 $198,207 $156, thru % Tier 1 Tier 2 Tier 3 TV Revenues 1,056, , , ,600 Radio Revenues 144, , ,800 86,400 Expenses 281, , , ,611 Totals $919,000 $690,240 $581,030 $471, thru % Tier 1 Tier 2 Tier 3 TV Revenues 1,980,000 1,584,000 1,386,000 1,188,000 Radio Revenues 210, , , ,000 Expenses 340, , , ,810 Totals $1,850,000 $1,425,600 $1,219,656 $1,013,190 The 100% per client revenue for TV is $2,200 and the 100% per client revenue per client for Radio is $500. These figures are then tiered down for 100% represents the 100% operational sales capacity. Tier 1 represents 80% of the 100% operational sales capacity. Tier 2 represents 70% of the 100% operational sales capacity. Tier 3 represents 60% of the 100% operational sales capacity. Expenses are 100% as the maximum possible obligation expected (i.e. 30% of gross) and is tiered down 4% at each of the three tiers. Total represents the pre-tax post expenditure profitability for each tier. This formula allows Shop and More Shop to show a range of possibilities relative to profitability and not just a finite set of figures that would be nearly impossible to substantiate. 10

13 Capital Needs Shop and More Shop has a realistic goal of attracting $500,000 in private loans with a minimum loan amount being accepted from any individual, group or entity being $25,000. Shop and More Shop is seeking private loans from individuals, groups and entities that have the capability to risk a minimum of $25,000 for one of the return structures we are able to offer. Shop and More Shop will accept larger loans however there is a reason we have capped the minimum loan amount at $25,000. Most businesses who file a PPM (private placement memorandum) and/or who offer some other form of securities in exchange for capital do not maintain the flexibility to raise less or more than the sum sought and lack the ability to fully utilize smaller sums upon receipt. Shop and More Shop has the ability to use individual sums of $25,000 in a manner that will immediately impact our revenue generation capabilities in a positive way. Each $25,000 loan received by Shop and More Shop will be allocated as outlined in our Itemized Use of Funds disclosure in such a way that ensures our ability to generate more revenues. If Shop and More Shop raises more all the better and if we raise less than the $500,000 we are seeking then the negative impact will be minimal and will not impact our ability to repay the loan obligation we have entered into with each lender. 11

14 Itemized Use of Funds The chart below gives a generalized outline of how Shop and More Shop plans to allocate individual private loans sums of $25,000 each. Our goal here is transparency and we have chosen to maintain a self-imposed open disclosure on how all funds received in private loan form are allocated. Financial reports generated after loans are received will substantiate our plans and in the event they do not an explanation will be given with the fore-mentioned understanding that Shop and More Shop will retain the authority to change the allocations when deemed necessary. This will only be done for the benefit of Shop and More Shop. Allocation Description Amount Time-line Impact $25,000 Advertising & Marketing 1-2months $25,000 Continued Promotion 1-2 months $25,000 TV Time Slot Purchase 1 month $25,000 TV Time Slot Purchase 1-2 months $25,000 Radio Time Slot Purchase 3 months $25,000 Radio Time Slot Purchase 3 months $25,000 Advertising & Marketing 1 month $25,000 Continued Promotion 1 month $25,000 Contractor Payroll 1 month $25,000 Contractor Payroll 1 month $25,000 TV Time Slot Purchase 1 month $25,000 TV Time Slot Purchase 1 month $25,000 Radio Time Slot Purchase 3 months $25,000 Contractor Payroll 2 months $25,000 Advertising & Marketing 1 month $25,000 Continued Promotion 2 months $25,000 TV Time Slot Purchase 1 month $25,000 TV Time Slot Purchase 1 month $25,000 Radio Time Slot Purchase 2 months $25,000 Contractor Payroll 2 months $500,000 - First 24 months The owners of Shop and More Shop will not receive financial compensation using the private loan capital received and will receive their compensation from the revenues generated through the sales of our products and services. 12

15 Return Structures Shop and More Shop will offer the Lender(s) who provide us with a minimum private loan of $25,000 one of 3 return structures; 1. A non-dilutive equity stake into our pre-tax post expenditure profitability equal to 2% for a period of 3 years. Based on the worst case scenario income projections outlined in our Pro-forma (i.e. 60% of our potential) the return will be in excess of $32,000 with a projected profitability to the lender of no less than $7,000 over 36 months. For Lender(s) who offer a larger private loan amount Shop and More Shop will gladly negotiate different terms. 2. A flat rate return to the Lender over a period of 36 months with payments of principle plus interest paid to the Lender on a schedule negotiated prior to Shop and More Shop Receiving the money. 3. A combination of flat rate return with a repayment schedule clearly defined followed by a non-dilutive equity stake in pre-tax post expenditure profitability for a specific period of time. Options 2 and 3 will be negotiated with each Lender individually. 13

16 Conclusion Thank you for taking the time to read our Business Summary. We are confident that you have found our business Shop and More Shop to be both stimulating and full of potential. No securities are being offered, in any form, for the private loans we are seeking. Shop and More Shop is fully operational and generating revenues at this time and our expansion plans will continue regardless of our ability to raise private loan capital. Please note that the capital we are seeking in the form of private loans will be used to expedite our expansion plans and that this Business Summary has other applications for our utilization. If you have any questions please do not hesitate to contact Kyle Freeman or Darrick Florence. We are excited about our potential and would like to welcome you in advance as a strategic partner in our collective success! Sincerely, Shop and More Shop ShopandMoreShop@gmail.com 14